Marketing Manager - Product Marketing

Position Overview

Leads product marketing for a specific product (or small range of products) with tactical promotional activities. Develops value propositions, campaigns and associated communications with a focus on the client experience journey and needs. Works closely with other members of the product marketing teams, sales, and investments. Contributes to the prioritization of products for focus and may inform product offerings for product development and product management.

Key Responsibilities

• Establishes the strategic approach for marketing and monitoring a product (or small range of products) based on business unit/segment/country goals and objectives. Integrates the demands of various segments, the competitive landscapes, and the industry environment to develop product marketing plans and execute on these plans.
• Analyzes data to evaluate the target audience, client requirements, the competitive landscape, and the market environment to assist in the selection of product focus priorities in collaboration with business unit leaders. Responsible for the promotion and competitive differentiators to position these products, highlighting key benefits and competitive advantages.
• Develops differentiated value propositions and messaging for a product (or small range of products) based on an understanding of capabilities, client requirements, the competitive landscape, and the market environment for specific target audiences.
• Understands and integrates marketing plans and strategies to develop tactical campaigns, collateral, and communications in partnership with other product marketing roles, key stakeholders, and business leadership.
• Contributes to recommendations for product development and product management for products of strategic importance based on an understanding of client requirements and competitive landscape in partnership with key stakeholders.

Required Qualifications

• Bachelor's degree or the equivalent combination of education and relevant experience
• 5+ years of total relevant work experience

Preferred Qualifications

• Experience working in the asset management or wealth management business
• Knowledge of ETFs and/or SMA investment products
• Strong organization and project management skills
• Experience in Seismic, Adobe Acrobat, Microsoft Project and Excel
• Strong writing and communication skills

Benefits & Perks

• FINRA Requirements: FINRA licenses are not required and will not be supported for this role.
• Work Flexibility: This role is eligible for hybrid work, with up to two days per week from home.