Digital Marketing Associate (SEO), Remote

Position Overview

The Digital Marketing Associate will support the Director of Digital Marketing with digital marketing and search engine optimization (SEO) strategy and execution on Guidewell's digital acquisition platforms. The Associate assists in prioritizing, coordinating, resourcing, and implementing digital marketing tactics across GuideWell brand websites and other digital assets, working closely with the digital marketing team and internal stakeholders to transform objectives into actionable strategies. Additionally, the role involves digital marketing analytics reporting, various project tasks, and implementation services as needed.

Key Responsibilities

• Design, implement and continuously improve digital marketing and SEO strategies.
• Develop and execute a framework for determining keyword and content prioritization; partner with segment owners, copywriters, and other stakeholders to support SEO efforts.
• Monitor and analyze performance using platforms such as Google Analytics and Conductor; provide insights and identify opportunities for improvement using Looker Studio dashboards and reports.
• Research and identify technical fixes and opportunities to drive improved SEO; collaborate with IT to ensure proper implementation.
• Stay up-to-date on evolving digital marketing trends to leverage best practices for SEO and digital strategy.
• Support the Assistant Digital Marketing Manager in organizing and prioritizing incoming requests and assign tasks within the team as needed.
• Assist team members with digital marketing tasks and projects as required.
• Ensure that partners and stakeholders understand and follow the digital marketing team’s processes, providing all necessary assets for each request.
• Maintain consistency of content, design, imagery, and visual components across GuideWell brand websites.
• Manage, organize, and update team documents, including standard operating procedures and copy decks for key sections of the site.

Required Qualifications

• 1+ years related work experience in digital marketing and SEO coordination, planning, and execution.
• Related Bachelor's degree or equivalent work experience in brand, marketing, communications, or a related field.
• Experience in marketing for digital platforms and associated analytics.
• Experience with both technical and content-driven SEO.
• Demonstrated knowledge of creating, testing, and optimizing digital content.
• Strong desire to develop a deep understanding of marketing.
• Strong attention to detail with the ability to multitask and meet deadlines.
• Excellent oral and written communication skills.
• Willingness to collaborate effectively in a dynamic, fast-paced, team-based environment.
• Eagerness to learn, adopt new technologies, and seize new opportunities.
• Proficiency in using Microsoft Office suite (Excel, Word, PowerPoint, Outlook).

Preferred Qualifications

• Experience with project management platforms.
• Experience with content management systems.
• Experience using Conductor or a similar SEO and content marketing platform.
• Familiarity with Google Analytics and Google Data Studio / Looker Studio.
• Proven experience coordinating multiple clients and stakeholders.
• Strong problem-solving skills with the ability to resolve issues and barriers.
• Ability to build and maintain relationships with internal and external partners.
• Business acumen in project planning and implementation.

Benefits & Perks

• Medical, dental, vision, life, and global travel health insurance.
• Income protection benefits, including life insurance and short- and long-term disability programs.
• Leave programs to support personal circumstances.
• Retirement Savings Plan with employer match.
• Paid time off, volunteer time off, 10 holidays, and 2 well-being days.
• Additional voluntary benefits available.
• A comprehensive wellness program.
• Compensation: Competitive pay with opportunities for incentive or commission compensation. Typical Annualized Hiring Range: $47,000 - $56,200; Annualized Salary Range: $47,000 - $73,100. Final pay is determined based on market competitiveness, internal equity, and the knowledge, skills, and experience brought to the role.