Assistant / Associate Athletic Director of Marketing

Job Summary

The Assistant or Associate Athletic Director for Marketing and Outreach will lead fan engagement, game day experience, ticket revenue growth, and brand visibility.

Essential Duties And Responsibilities

For Assistant Athletic Director

• Manage day-to-day operations of marketing and ticketing under the guidance of senior leadership.
• Develop and carry out marketing campaigns, digital content, and promotions to enhance fan engagement and attendance.
• Create and implement ticket sales initiatives including group sales promotions and single-game ticket campaigns in collaboration with the College Park Center Box Office.
• Oversee game presentation logistics such as in-game promotions, music, and run-of-show scripts.
• Plan and support themed nights, cause-based promotions, and group experiences.
• Outreach efforts to campus partners and local organizations to promote events and programs.
• Supervise part-time and student employees, providing training and feedback.
• Assist with budget tracking and analyze sales data to evaluate and improve initiatives.

For Associate Athletic Director

• Provide overall vision and direction for the marketing and ticketing units, ensuring alignment with departmental goals and long-term growth initiatives.
• Develop and implement comprehensive marketing, promotional, and branding strategies across multiple platforms to expand UTA Athletics visibility and community presence.
• Direct all ticket sales efforts including season, mini-plan, group, and single-game sales while overseeing the AXS platform and collaborating with the College Park Center Box Office.
• Oversee all aspects of game presentation for ticketed sports, including scripting, in-game promotions, music selection, and run-of-show planning.
• Establish and strengthen partnerships with campus units (Student Affairs, Spirit Groups, Band, Housing) and community organizations to build strong fan connections.
• Recruit, train, supervise, and evaluate full-time, part-time, and student employees within marketing and ticketing.
• Manage unit budgets, analyze CRM / ticketing data, and leverage insights to refine marketing and sales strategies.

Minimum Qualifications

Assistant:

• Bachelors degree in Marketing, Sports Management, Business or related field.
• At least two (2) years of experience in sports marketing and/or ticket sales.

Associate:

• Bachelors degree in Marketing, Sports Management, Business or related field.
• Five (5) or more years of progressively responsible experience in sports marketing and ticketing.
• Five (5) or more years of staff supervision.

Preferred Qualifications

• At least two (2) years of leadership experience in collegiate or professional sports marketing, ticketing, or external operations.
• Associate: Masters degree.

Work Schedule

Monday - Friday; 8:00am - 5:00pm. Ability to maintain a flexible work schedule. Must be available to work evenings, weekends, and holidays.

Required Experience:

Director Key Skills: Crisis Management, Marketing, Public Relations, Fundraising, Media Relations, Constant Contact, Strategic Planning, Social Media Management, Team Management, Public Speaking, Wordpress, Writing Skills

Employment Type: Full-Time

Experience: years

Vacancy: 1

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