Marketing Operations Associate (Graduate Program)

Job Description

As a Marketing Operations Associate, you'll drive behind-the-scenes execution for regional marketing campaigns, with a focus on events, marketing automation, and sales and partner support. This graduate role includes a 3-month rotation in Sales Operations or Product to broaden your commercial and technical skills. This position is on-site, but will consider qualifications for hybrid/remote.

Core Responsibilities:

• Event & Trade Show Support
  • Coordinate pre/post-event campaigns via marketing automation, including qualifying leads and lead tracking.
  • Develop Landing Pages for individual tradeshow marketing (via Hubspot)
• Marketing Automation
  • Gather information and develop content for a monthly Newsletter to a targeted list
  • Create marketing automation campaigns to nurture marketing leads (MLs) into sales leads (SLs)
  • Utilize ZoomInfo to develop targeted groups to drive lead generation via marketing automation.
• Sales Enablement
  • Support Sales with lead qualification
  • Manage channel partner marketing initiatives including, but not limited to:
    • Webinar support
    • Tradeshow support
    • Marketing collateral distribution
    • Social media posting
• Content & Digital Support
  • Assist with social media (LinkedIn) scheduling and localized content adaptation (outside of partner marketing)
• Cross-Functional Rotation
  • 3-month placement in Sales Operations (reporting, tools) or Product (messaging, research).

Qualifications:

• Bachelor's degree: in Marketing, Business, or a related field.
• Highly organized: with strong attention to detail (event/logistics experience a plus).
• MarTech-savvy: comfortable with Hubspot, ZoomInfo, LinkedIn, CRM tools, etc.
• Collaborative mindset: able to work with Sales, Product, and global teams.
• Tech/robotics interest: curious about translating technical features into customer value.
• Communication skills: ability to communicate with both external clients and partners, as well as internal cross-functional teams.
• Bonus: Familiarity with AI tools, and design/video editing basics.