Senior Associate, Product Marketing

Position Overview

Eko builds AI and digital tools to enable every healthcare provider to more accurately detect heart and lung disease – the leading causes of death globally. Our FDA cleared, industry leading products are used by hundreds of thousands of clinicians on millions of patients around the world. With Eko, clinicians can detect cardiac and pulmonary disease with higher accuracy, diagnose with more confidence, manage treatment effectively, and ultimately give their patients the best care possible.

Recognized by TIME magazine in 2025 as one of the world’s top healthcare technology companies, Eko is one of the fastest growing digital health companies. We have strong venture capital backing from Artis Ventures, Questa Capital, Highland Capital, and Mayo Clinic Ventures, and more than eight FDA clearances including novel AI algorithms. We invest heavily in quality clinical research and R&D to build exceptional products for patients.

We’ve built a mission-driven, high performing, talented, and diverse team of engineers, physicians, PhD’s, creatives, and technologists. We are committed to investing in each other and our mission to ensure all patients have access to high quality care. Location: Emeryville, California.

We are seeking a Senior Associate of Product Marketing & Growth for Eko+ Membership to play a critical role in driving growth, engagement, and retention for Eko’s software subscription business. This individual contributor role is ideal for someone who thrives in hands‑on execution, takes strong ownership of initiatives, dives deep into data, and enjoys working cross‑functionally to turn strategy into measurable results.

Key Responsibilities

• Own the Eko+ Growth Roadmap: Own and evolve the Eko+ growth roadmap using deep analysis of funnel metrics, customer behavior, and experiment results to drive trial sign‑ups, paid conversion, engagement, and retention.
• Own Eko+ Messaging and Positioning: Own Eko+ messaging and positioning across all customer surfaces, informed by performance data, experimentation results, and customer insights.
• Lead GTM Strategy for Key Launches: Drive data‑informed positioning and customer‑facing messaging when new features, experiences, or workflows are launched in the Eko App.
• Experimentation and Funnel Optimization: Design, implement, and analyze A/B tests for messaging, onboarding, pricing, cancellation, and lifecycle flows, translating results into product and growth improvements.
• Product‑Minded Customer Insight Analysis: Analyze quantitative performance data and qualitative customer feedback to identify behavioral patterns, diagnose funnel issues, and inform roadmap decisions.
• Analytics and Performance Reporting Ownership: Own Eko+ analytics, dashboards, and performance reporting, partnering with Product, Finance, and Business Intelligence to ensure data accuracy and actionability.
• Cross‑Functional Execution with Product and Engineering: Work closely with Product, Design, and Engineering to launch experiments, ship changes, evaluate impact, and iterate.
• Continuous Product Improvement: Apply experimentation learnings and data insights to drive ongoing enhancements.