Product Marketing Manager

Job Description

About the Role

We are looking for a strategic, hands-on Product Marketing Manager to join our growing team. An exciting opportunity to build the product marketing function from the ground up within an established marketing organization. You will own go-to-market strategy, positioning, and messaging for our ABA therapy software platform, working cross-functionally with Product, Sales, and Marketing to accelerate growth and deepen our impact on clinics, providers, and healthcare organizations.

If you thrive in fast-paced SaaS environments and want your work to genuinely move the needle in the behavioral health space, this role was made for you.

What You'll Do

• Develop and execute go-to-market strategies that drive product adoption, revenue growth, and competitive positioning
• Own customer targeting and messaging (CTM) - including segmentation, competitive differentiation, and persona development
• Lead market research initiatives: customer interviews, win/loss analysis, competitive intelligence, and data-driven insights that inform roadmap alignment
• Create and manage a robust content strategy spanning social media, blog, email campaigns, sales enablement materials, and thought leadership
• Partner closely with Sales to deliver training, messaging frameworks, battlecards, and feedback loops that improve conversion
• Lead cross-functional alignment between Product, Sales, and Marketing around shared launch objectives and KPIs
• Represent the company at industry conferences, trade shows, and customer events

What We're Looking For

Required

• 5+ years of experience in Product Marketing with a demonstrated track record of driving go-to-market success and revenue growth
• Proven experience in SaaS startup or high-growth environments - you know how to build and move fast with lean resources
• Comprehensive marketing expertise across digital and traditional channels, including campaign strategy, demand generation, and brand development
• Experience developing CTM strategies with measurable outcomes
• Strong content creation and strategy chops across multiple formats and channels
• Track record of effective cross-functional collaboration and team leadership

Preferred

• Familiarity with ABA (Applied Behavior Analysis) software platforms, ideally serving clinics, providers, or behavioral health organizations
• Background in healthcare technology or clinical services marketing

You'll Love This Role If You Are...

• A builder - excited to establish something new, not just maintain the status quo
• Data-driven but creative - you back strategies with numbers and bring ideas to life with compelling content
• A strong communicator - equally comfortable presenting to executives, writing a product one-pager, or coaching a sales rep on messaging
• Mission-aligned - you care about the work we do and the communities we serve

Location & Travel

This is a full-time, in-person position based out of our Hollywood, Florida office

Some travel is required for industry conferences, trade shows, and customer-facing events.