Marketing & Promotions Manager

Position Overview

The Point Restaurant Group is a family-owned hospitality company with two Maryland restaurants, a thriving catering division, and a mobile bar business — renowned for bottomless brunches, trivia nights, creative menus, and unforgettable events. We’re seeking a Marketing & Promotions Manager who is equal parts strategist, storyteller, and event enthusiast. In this role, you will work closely with ownership to develop campaigns, promote events, and grow our brand presence both online and offline, serving as the creative engine behind our marketing, events, and storytelling efforts.

Key Responsibilities

• Develop and execute marketing strategies that grow awareness and drive sales for restaurants, catering, and mobile bar services.
• Build seasonal marketing calendars and budgets; track and report on campaign performance.
• Ensure all campaigns and creative assets align with The Point’s brand voice and style.
• Manage and grow our social media presence across Instagram, Facebook, TikTok, and other platforms.
• Create engaging, on-brand content (photo, video, reels, stories) to highlight events, specials, and guest experiences.
• Oversee email marketing, website updates, SEO, and Google listings to boost visibility and engagement.
• Plan and promote in-house events and collaborations with sponsors, vendors, and partners, including event marketing (flyers, social media, press, digital ads) and on-site support.
• Build and maintain relationships with local influencers, media outlets, and community groups; develop cross-promotional partnerships.
• Represent The Point at trade shows, networking events, and community activities.
• Oversee design requests and production of menus, signage, collateral, and promotional materials.
• Manage paid advertising campaigns (digital, social, local radio/print) with a focus on ROI.
• Coordinate photography/videography for events and campaigns.

Required Qualifications

• 2+ years of marketing experience, preferably in restaurants, hospitality, or events.
• Expertise in social media and digital marketing (Instagram, Facebook, TikTok, Google, Yelp).
• Knowledge of Google Analytics, Google Ads, and SEO best practices.
• Strong event planning and promotion skills.
• Excellent communication, organizational, and creative thinking abilities.
• Outgoing and personable, comfortable being “the face” of The Point at events.

Preferred Qualifications

• Bonus: Restaurant, serving, or bartending experience to better understand guest flow and ambiance.

Benefits & Perks

• Competitive salary and growth opportunities.
• A fun, dynamic work environment where creativity is encouraged.
• Hybrid Position – Ability to work remotely, from the company office, and/or multiple restaurant locations.
• Paid Time Off, Sick Time, and Holiday Time.
• Health, Dental, Vision Benefits.
• Employee Meals.
• The chance to directly shape the marketing and brand identity of a growing restaurant group.
• Dynamic Team: Collaborate with a passionate crew excited about great food and events.
• Creative Playground: Enjoy the freedom to think outside the box and innovate.
• Growth Potential: Benefit from our commitment to internal growth and career advancement.
• Amazing Perks: Enjoy staff discounts, fun team outings, and more.