Director, Marketing and External Affairs

Job Overview

Impact

The Director of External Affairs leads the organization’s external engagement efforts, overseeing communications, marketing, and public policy engagement. This role is responsible for executing strategies that strengthen the organization’s brand, elevate its public presence, and support policy and partnership goals aligned with its mission.

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Primary Responsibilities:

Communications & Public Relations

• Develop and execute external communications plans aligned with organizational priorities.
• Serve as a spokesperson and manage media relations, including press outreach, interviews, messaging, and issue response.
• Oversee development of content across platforms, including press releases, speeches, newsletters, reports, website content, and social media.
• Ensure consistency in messaging, voice, and brand standards across all communications.
• Monitor media coverage and support proactive reputation management and issue response.

Marketing & Brand Strategy

• Support brand positioning and storytelling to enhance visibility and engagement.
• Partner with internal teams to plan and implement marketing campaigns that advance programmatic and organizational goals.
• Oversee digital marketing efforts, including social media, email campaigns, and website content.
• Track performance metrics and use insights to refine campaigns and outreach strategies.
• Manage relationships with external vendors, agencies, and consultants.

Government Relations

• Build and maintain relationships with local, state, and select federal stakeholders and partners.
• Represent the organization in coalitions, working groups, and community forums.

Stakeholder Engagement & Partnerships

• Support executive leadership in external engagements, including meetings, events, and speaking opportunities.
• Coordinate across teams to align external affairs efforts with organizational priorities.
• Help ensure consistent and effective external engagement across programs and initiatives.

Qualifications (required)

• Bachelor’s degree: in communications, public affairs, public policy, marketing, or a related field required; advanced degree preferred.
• 6–10 years of relevant experience: in communications, marketing public affairs, government relations, or a related discipline.
• Demonstrated experience: managing media relations, developing communications strategies, and producing high-quality written content.
• Familiarity: with public policy processes and experience engaging with government or civic stakeholders.
• Strong project management skills: with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Excellent written and verbal communication skills: including the ability to tailor messaging for diverse audiences.
• Experience: with digital marketing tools, social media platforms, and analytics.
• Proven ability: to build relationships and collaborate effectively across teams and with external partners.
• Strong judgment: and ability to handle sensitive issues with professionalism and discretion.
• Passion: for the organization’s mission and commitment to advancing its goals through external engagement.

Pay:

$70,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Work Location:

Hybrid remote in Philadelphia, PA