Director, Customer Marketing

Position Overview

Location: United States of America, Atlanta
Salary: $169,000 - $200,000
Travel Required: 00% - 25%

The Director, Customer Marketing, is responsible for developing and executing beverage driving programs that support customer brand strategies and business objectives. This position will also build and maintain strong working relationships with the customer's Brand, Media, Partnerships, Digital, Merchandising, and Ops teams. Additionally, the role requires leading cross-functional partnerships across the TCCC organization including NAOU Brand teams, Coca-Cola Freestyle team, Assets/Sports/Entertainment marketing teams, and the client's Customer Team (Marketing, Sales, Ops, Finance), among others.

Key Responsibilities

• Develop custom beverage program plans by identifying business objectives, defining marketing solutions, and building measurement criteria to track performance and measure success.
• Lead the customer's Freestyle marketing programming, collaborating with the customer marketing team and internal stakeholders across Freestyle and Brand teams.
• Leverage consumer, category, and competitive insights to inform beverage strategy, marketing programs, and merchandising that drive growth and differentiation.
• Deliver digital insights and strategic thought for the development and execution of the customer's digital programs, including digital ordering platforms.
• Identify, evaluate, and manage beverage innovation opportunities by partnering cross-functionally to bring new concepts to market that drive consumer relevance and growth.
• Build strong relationships with key marketing decision makers across the customer's organization and with key influencers.
• Collaborate on the customer's annual beverage marketing calendar development.
• Influence the customer's beverage merchandising strategy and execution.
• Work with the customer's Local Marketing team and DMMs to develop programs and merchandising that drive beverages with Franchisees.
• Manage the Strategic Marketing Funds budget with the customer team.
• Manage relationships with external partners such as creative marketing agencies.
• Support internal and customer-facing business planning routines and processes.

Required Qualifications

• Education: Bachelor's degree in Marketing/Business or equivalent education.
• Experience Required: 5+ years in a consumer-packaged goods company, agency, or foodservice operator with successful experience in customer management and marketing roles.
• Experience in Foodservice Customer Marketing or Retail/Shopper Marketing managing large, strategic, and complex customer engagements.
• Exceptional project management, outstanding communication (presentation, written, verbal), and creative problem-solving skills.
• Proven ability to build cross-functional partnerships and develop innovative marketing programs.

Preferred Qualifications

• Education: MBA preferred.
• Experience in leveraging Coca-Cola assets and partnerships (e.g., NCAA, Fall Football) and strong digital marketing expertise, including digital ordering platforms.

Benefits & Perks

• Benefits: A full range of medical, financial, and/or other benefits may be offered depending on the position.