Senior Marketing Manager

Location:

Palm Beach Gardens, Florida (On-site)

Reports to: Marketing Director

Employment Type: Full-Time

About Access Medical Labs

Access Medical Labs is a fast-growing leader in specialty diagnostic testing, supporting healthcare providers nationwide across functional, integrative, longevity, and lifestyle medicine. We partner with clinicians to make personalized diagnostics practical, scalable, and aligned with modern care models.

Role Overview

The Senior Marketing Manager plays a key leadership role within the marketing organization, owning major initiatives across provider growth, engagement, education, and utilization. Reporting to the Marketing Director, this role bridges strategy and execution—turning business objectives into coordinated, data-driven marketing programs that support acquisition, retention, and long-term client value.

This position works closely with content, digital, sales, client success, and external partners, while mentoring junior team members and managing complex campaigns end-to-end.

Key Responsibilities

Strategic Planning & Leadership

• Partner with the Marketing Director to translate annual and quarterly marketing priorities into actionable plans
• Lead cross-channel marketing initiatives aligned with provider growth, utilization, and education goals
• Serve as a senior point of contact for marketing initiatives involving sales, client success, operations, and leadership
• Provide guidance and feedback to internal team members and contractors to maintain quality, consistency, and timelines

Campaign & Program Management

• Own the planning, execution, and optimization of multi-channel marketing campaigns (email, content, webinars, video, events, social, paid media)
• Oversee provider education programs including webinars, onboarding journeys, toolkits, and educational content series
• Collaborate with creative and content resources to deliver messaging that aligns with brand standards and regulatory expectations
• Manage campaign calendars, timelines, and deliverables across multiple initiatives simultaneously

Growth & Lifecycle Marketing

• Develop initiatives that support the full provider lifecycle: awareness, onboarding, engagement, repeat utilization, and advocacy
• Analyze funnel performance to identify opportunities for improved conversion, engagement, and test adoption
• Partner with sales and client success to align messaging, campaigns, and enablement materials
• Support referral programs, partnerships, sponsorships, and targeted outreach initiatives

Analytics & Performance Management

• Track and report on KPIs including engagement, utilization, retention, campaign performance, and ROI
• Use tools such as HubSpot, Salesforce, Google Analytics, and internal systems to guide decisions
• Lead testing efforts (messaging, channels, formats) and apply insights to improve future programs
• Present results and recommendations to the Marketing Director and leadership team

Brand & Messaging Stewardship

• Maintain consistent brand voice across all marketing materials
• Support positioning of Access Medical Labs’ diagnostic capabilities, service model, and provider value proposition
• Stay informed on trends in healthcare marketing, diagnostics, and provider education to inform messaging and tactics

What Success Looks Like

• Marketing programs launch on time, on brand, and tied to measurable outcomes
• Provider engagement, utilization, and retention metrics trend upward
• Cross-functional teams view marketing as organized, responsive, and business-focused
• Campaign insights are clearly communicated and used to guide future strategy
• The marketing team operates with clarity, momentum, and accountability

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 5–8+ years of progressive marketing experience with ownership of multi-channel campaigns and programs
• Experience in healthcare, diagnostics, wellness, or B2B services strongly preferred
• Demonstrated experience building, launching, and optimizing paid digital and social advertising campaigns
• Hands-on experience with platforms such as LinkedIn Ads, Google Ads, Meta Ads, and YouTube
• Strong working knowledge of audience targeting, conversion tracking, attribution, and performance reporting
• Experience managing advertising budgets and evaluating return on spend in a B2B or healthcare-adjacent environment
• Proficiency with marketing automation and CRM platforms, including HubSpot and Salesforce
• Experience using analytics tools such as Google Analytics, Looker Studio, or similar reporting platforms
• Ability to manage multiple projects, timelines, and stakeholders with minimal oversight
• Strong written and verbal communication skills, with the ability to translate data into clear insights and recommendations

Why Join Access Medical Labs

You’ll join a growing marketing team with real ownership, visible impact, and a direct line to leadership. If you enjoy building smart programs, working with motivated teammates, and supporting providers who care deeply about patient outcomes, this role offers plenty to dig into—without digging trenches.

Pay: $85,000.00 - $95,000.00 per year

Experience: Healthcare Industry Marketing : 4 years (Preferred)

Work Location: In person