Digital Marketing Specialist / Part-Time (Virtual, NYC Education & Parenting Market)

Position Overview

NORY is the premier STEM camp provider in NYC and Boston, enriching the learning journey of 4000+ children annually through immersive, hands-on experiences. Our mission is to develop young risk-takers, problem solvers, and empathetic leaders. Discover more about our vibrant camp atmosphere on Instagram (bit.ly/noryi) and our Summer Camp Video (bit.ly/noryvideo1).

We are seeking a Part-Time Digital Marketing Strategist with deep insights into the NYC parenting and education market. This role is perfect for a proactive, analytical thinker who can develop, analyze, and refine data-driven marketing strategies. You will craft high-quality marketing materials and manage dynamic campaign needs, all within a flexible virtual work environment.

To join our vision—rooted in purpose, accountability, feedback, and unity—please submit your resume, detailed case studies of successful marketing campaigns, and documentation of data-driven results to peter@nory.co.

Key Responsibilities

• Customer Acquisition: Develop and refine a data-driven strategy to engage key segments in the NYC parenting and education market.
• Content Creation: Produce and manage compelling marketing content—including videos, images, and narratives—that highlights the transformative impact of our programs.
• SEO Optimization: Implement SEO best practices, conduct keyword research, and optimize web content to boost organic search visibility.
• Channel Management: Manage and optimize marketing channels, especially Instagram and YouTube, continuously evaluating performance to adjust strategies.
• Analytics and Reporting: Track and analyze campaign performance and SEO effectiveness using insights to guide future strategies.

Required Qualifications

• Demonstrated success in digital marketing within the NYC education and parenting markets, with a strong emphasis on data-driven decision-making.
• Expertise in creating engaging multimedia content with a robust portfolio showcasing video production, graphic design, and written communication skills.
• In-depth knowledge of the NYC parenting and education sectors along with strategic marketing experience.

Benefits & Perks

• Compensation:$25-40 per hour, based on experience and portfolio strength.
• Flexible Employment Options:Part-time role offering 10-30 hours per week in a remote work environment.