Director of Product Management, Media & Marketing

Position Overview

Babylist is the leading registry, e-commerce, and content platform for growing families. With over 9 million annual shoppers and more than $1B in GMV, Babylist is reshaping the $320B baby product industry. In this role, as the Director of Product Management, you will lead the Media & Marketing product teams, partnering across departments to drive strategy, enhance user experience, and support business growth. This position operates within a remote-first environment with occasional travel for team gatherings and collaborations.

Key Responsibilities

• Drive Babylist company strategy forward as a key partner unlocking Media & Marketing opportunities.
• Demonstrate exceptional judgment in balancing business goals and user experience.
• Partner across the Babylist ecosystem to create value for both customers and partners.
• Lead your team with intentional focus, making tough decisions that create clarity and drive results.
• Think big and act small – from bringing new ideas from 0-1 to managing at scale.
• Shape the product management function as a key people leader within the Consumer team.
• Oversee the full product management cycle: Discovery, Validation, Development, Launch, and Measure/Iterate.
• Advocate for a data-driven approach to improving customer experience using both qualitative and quantitative research.

Required Qualifications

• Exceptional people manager with 6+ years of experience hiring and managing high-performing product managers, and a proven record of talent development.
• Proven track record in defining product strategy for complex business areas in roles such as Director, Sr. Director, or VP.
• Experience in monetization and marketing with the ability to speak the language of media sales, partnerships, and marketing.
• Results-oriented leadership with a people-first approach that builds trust and drives outcomes.
• Data-driven mindset using both quantitative and qualitative insights, including running consumer-facing A/B tests.
• Ability to navigate ambiguity, prioritize ruthlessly, and pivot focus as needed.
• Comfortable operating in a fast-paced, high-change environment.
• Enthusiasm for working in an AI-forward environment, integrating AI tools into daily operations while keeping people at the center.

Benefits & Perks

• Competitive salary with equity and bonus opportunities
• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
• Compensation: Starting salary range: US: $224,307 to $269,127 USD; Canada: $230,750 to $288,500 CAD