Paid Media Specialist

Job Description

We’re partnering with a growing organization to find a Paid Media Specialist to support performance marketing initiatives across multiple business lines. This role focuses on executing, monitoring, and optimizing paid digital campaigns that drive traffic, engagement, and conversion.

Location: MUST BE ABLE TO WORK HYBRID ONSITE IN ATLANTA, GEORGIA

What You’ll Do

• Build, launch, and manage paid media campaigns across Google Ads, Meta, and other digital platforms
• Handle day-to-day campaign setup, trafficking, pacing, and QA
• Support audience creation, keyword research, and negative keyword management
• Monitor performance metrics including CPC, CPM, CTR, CPA, and ROAS
• Pull and analyze daily/weekly performance reports, identifying trends and optimization opportunities
• Assist with A/B testing, documentation of learnings, and ongoing optimization efforts
• Ensure accurate tracking, UTM tagging, and attribution
• Collaborate with internal marketing, creative, and product teams to align campaigns with business goals