Events Marketing Manager

Florida Chamber of Commerce10 months ago
Tallahassee, FL, United States
Hybrid
Full-time
Junior Level (1-3 years)

Job Description

Position Overview

The Florida Chamber of Commerce is seeking a seasoned Events Marketing Manager with a proven background in events marketing and execution to lead promotions and assist with the planning and delivery of a well-established annual calendar of in‐person and virtual events. These events are integral to the organization’s brand presence, drawing members, partners, and stakeholders from across Florida and, at times, nationwide. This hands‐on role focuses on driving event registration and sponsorship revenue while ensuring consistent brand delivery of established experiences year after year through innovative marketing strategies, compelling materials, and meticulously managed promotional calendars.

Compensation: Competitive total compensation package comprised of base salary with bonus opportunity. Travel Responsibilities: Travel will be required for scheduled company events and meetings.

Key Responsibilities

  • Collaborate with internal and external stakeholders to develop and implement event marketing strategies aimed at exceeding budgeted registration revenue goals per event through targeted campaigns and promotions.
  • Work with the Investor Relations team to develop compelling collateral and ROI packets to help secure and retain event sponsorships.
  • Lead the end-to-end marketing and project management of several large-scale in-person and virtual events annually.
  • Create and execute comprehensive marketing campaigns using channels such as email, digital and print advertising, social media, direct mail, and partner outreach to drive attendance, sponsorships, and engagement.
  • Write and edit compelling copy for a variety of marketing materials including website content, e-blasts, social media posts, and other communications.
  • Collaborate with videographers and internal teams to script and produce video assets that highlight event and mission-related content.
  • Monitor and analyze marketing metrics—including website traffic, social media engagement, and email analytics—to measure campaign effectiveness and inform optimization efforts.
  • Design and produce high-quality marketing materials such as flyers, brochures, digital content, on-site print items, and presentations, with digital ads experience considered a plus.
  • Coordinate with internal teams and vendors to meet predefined deadlines, budgets, and logistics milestones.
  • Maintain and refine existing event marketing lists, assets, timelines, and processes in line with established standards.
  • Assist with onsite event logistics including run of show, event branding, and social media strategy.
  • Manage event registration platforms and post-event follow-up communications.
  • Oversee relationships with external vendors such as graphic designers, printers, and marketing agencies.
  • Provide thorough documentation and reporting to ensure consistency across events.
  • Adhere to organizational branding and messaging guidelines across all touchpoints.
  • Perform other duties as assigned.

Required Qualifications

  • 7+ years of events marketing experience with a portfolio demonstrating design and written samples.
  • Extensive knowledge of traditional and digital marketing landscapes with 5-7 years performing generalist duties such as copywriting, editing, graphic design, social media management, and website management.
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and tools like Canva.
  • Strong written, editing, and verbal communication skills with a keen eye for detail and grammar.
  • Excellent research skills and the ability to synthesize information from various sources.
  • Exceptional interpersonal skills with the ability to build and maintain relationships with diverse stakeholders.
  • An entrepreneurial spirit with proven expertise in developing and implementing successful marketing strategies and campaigns.
  • Demonstrated strength in traditional marketing channels and familiarity with contemporary digital platforms and A/V standards.
  • Proven ability to follow structured systems and accurately execute complex, multi-part processes across multiple events.
  • Highly detail-oriented, organized, and deadline-driven, with the ability to thrive in a fast-paced environment.
  • Comfortable working with clearly defined expectations and operational frameworks, both independently and in a team environment.

Benefits & Perks

  • Medical Insurance
  • Dental Insurance
  • Paid Time Off (Holidays, Vacation, Sick Time)
  • 401(k)
  • 5 hours of PTO per month to volunteer at the non-profit of your choice
  • Life Insurance
  • Long-Term Disability (Short-Term Disability also available)
  • Flexible Spending Accounts
  • Tuition Reimbursement
  • Free parking

Required Skills

social media management
video production collaboration
copywriting
graphic design
data-driven marketing
event marketing strategy
project management
Adobe Creative Suite
stakeholder engagement
digital and print advertising