Social Media and Marketing Manager

Position Overview

Desert Orthopaedic Center is a leading provider in the healthcare industry, specializing in orthopaedic care since 1970. Our mission is to deliver state-of-the-art, cost effective treatment for musculoskeletal issues while ensuring excellence in patient care.

We are seeking a talented Marketing Manager to join our dynamic team. In this role you will play a crucial part in enhancing our presence and engaging with our community through strategic marketing and social media initiatives that align with our commitment to high-quality patient care. Please note, this is not a remote position – all candidates must be local in Las Vegas.

Job Type: Full-timeCompensation: $55,000.00 - $80,000.00 per yearWork Location: In person, Las Vegas, NV 89121Relocation: Required for non-local candidatesWillingness to travel: 75%

Key Responsibilities

• Develop and implement effective marketing and social media strategies to enhance brand awareness.
• Create engaging content tailored for various platforms including Facebook, Instagram, Twitter, etc.
• Monitor social media channels for trends and engage with followers to foster community relationships.
• Analyze performance metrics using tools like Google Analytics to optimize campaigns.
• Collaborate with the marketing team to ensure consistency in messaging across all platforms.
• Manage paid advertising campaigns on social media to drive traffic and engagement.
• Stay updated on industry trends and competitor activities to inform strategy adjustments.
• Assist in graphic design projects as needed to support content creation.
• Create, oversee, and execute marketing campaigns across digital, social media, educational blogs, print, and community events.
• Conduct market research to identify patient needs, trends, and new opportunities for growth.
• Coordinate with external vendors and agencies for advertising, promotional activities, and other marketing initiatives.
• Ensure consistent messaging and uphold the practice's brand identity across all marketing materials.
• Develop marketing strategies that meet overall organizational goals.
• Travel to various locations to meet with clients, practices, facilities, and referring partners.
• Monitor client satisfaction by communicating regularly with referral sources.
• Gather feedback and insights from visits to improve services.
• Implement digital and offline strategies, such as online advertising, website optimization, managing online reputation through reviews, and building community partnerships.
• Stay aware of community events for staff, physicians, and the practice to participate in.
• Identify and address new areas of opportunity.
• Perform other duties as assigned.

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience managing social media platforms for brands or organizations.
• Strong understanding of SEO principles and social media marketing best practices.
• Proficiency in content creation tools such as Adobe Creative Suite (Photoshop, Illustrator).
• Familiarity with analytics tools like Google Analytics and social media insights.
• Excellent written and verbal communication skills.
• Ability to work collaboratively within a team environment.
• Creative mindset with strong attention to detail.
• Proactive decision-making and leadership experience.
• Reliable transportation and a valid NV driver's license.
• Must be located in Las Vegas.

Preferred Qualifications

• Willingness to travel: 75% (Preferred)

Benefits & Perks

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Tuition reimbursement
• Vision insurance