Marketing Associate

Marketing Plan Execution Support

Provide assistance for a wide range of marketing tactics and revenue growth initiatives to help execute go-to-market plans such as:

• Demand generation and nurturing campaigns
• Webinars
• Videos
• Sponsorships
• Special events
• Seminars
• Trade show exhibits
• Advertising and communications

Provide writing and marketing assistance for a wide range of marketing strategy and content tactics. Assist supervisor and other marketing colleagues in developing and maintaining up-to-date collateral and other content. Follow processes and best practices to enable the tracking of marketing return on investment. Collaborate with colleagues as appropriate to plan and execute work. Participate in planning, project-specific, and team meetings, as necessary. Ensure compliance with firm guidelines and brand standards. Continuously expand knowledge base of industries or services. Provide other marketing support as needed to agency teams:

• Work with teams to ensure the accuracy of client and prospect lists
• Assist with lead management activities, as needed
• Provide support with Salesforce.com, as requested
• Participate in marketing task forces and special projects

Perform research as needed:

• Assist in conducting online research of specific companies, executives, and target lists
• Use internal and external research as needed when executing work

Maintain and expand knowledge base in a variety of marketing areas:

• Integrate new knowledge, skills, and best practices into daily work and share with colleagues as appropriate

The successful candidate will have:

• Bachelor’s degree in marketing, communications, English, journalism, or related field
• Minimum of 6+ months of marketing and/or internship experience
• Excellent written and verbal communication skills
• Ability to communicate effectively with all levels of staff from entry level to partners and work well in a team environment
• High level of attention to detail
• Knowledge of marketing tools and techniques
• Excellent Microsoft Office Suite skills
• Experience with Adobe Creative Suite, business-related social media, and Salesforce.com helpful
• Experience with marketing automation tools preferred
• Proficient project management skills and the flexibility to prioritize multiple project requests simultaneously in a timely and efficient manner
• Previous professional services experience or marketing internship preferred