Partner Marketing Senior Manager

Position Overview

Job Title: Partner Marketing, Senior Manager
Location: Raleigh, NC
Employment Type: Full time (Hybrid role)
Compensation: $113,200.00 - $188,800.00

AVEVA is creating software trusted by over 90% of leading industrial companies. In this role, you will operationalize Go-to-Market (GTM) and joint marketing strategies with a focus on Schneider Electric and cloud-based partners. You will build strong relationships with alliance partners and drive marketing campaigns, content development, and sales enablement to generate new customer leads and accelerate sales growth. The ideal candidate has prior experience in partner or alliance marketing and is ready to be hands-on in supporting the partner community.

Key Responsibilities

• Initiate contact and build relationships with key decision-makers at partner companies.
• Collaborate with AVEVA and Schneider Electric stakeholders to plan and execute joint marketing campaigns and initiatives.
• Develop comprehensive alliance marketing plans aligned with overall company strategy.
• Create and manage marketing campaigns including content development, messaging, and promotional materials.
• Coordinate with internal teams (product, sales, marketing, events) to ensure seamless execution of partner initiatives and external-facing activities (events, webinars, email marketing, etc.).
• Conduct regular partner reviews and performance evaluations to identify areas for improvement.
• Track key performance indicators (KPIs) and prepare performance reports for senior management.
• Establish goals and reporting mechanisms to enable data-driven decision-making.

Required Qualifications

• Strong understanding of marketing principles and strategies.
• Proven experience in developing and managing successful strategic partnerships.
• Excellent communication and interpersonal skills to build and maintain partner relationships.
• Project management skills for executing complex marketing initiatives.
• Experience in the technology sector; Industrial Software industry experience is preferred.
• Knowledge of marketing programs, events, promotions, and partner-sourced lead generation.
• Analytical skills to measure and report on partnership performance.
• Proficiency in CRM systems and marketing automation tools.
• Willingness to travel up to 10% during the year.
• Bachelor's degree in marketing, business, or equivalent work experience (Master's degree preferred but not required).

Preferred Qualifications

• Experience in strategic development of joint go-to-market (GTM) plans.
• Expertise in co-branded campaign execution (email, social, events, ABM).
• Familiarity with Market Development Funds (MDF) and partner incentive programs.
• Strong understanding of channel and alliance ecosystems (e.g., ISVs, GSIs, Cloud Providers).
• Results-oriented with a focus on measurable outcomes and campaign performance.
• Ability to deliver high-quality work on time in complex, cross-functional environments.
• Innovative and insight-driven approach to exploring new tools, tactics, and trends in alliance marketing.
• In-depth market and partner insight with active research on buyer behaviors and industry developments.

Benefits & Perks

• Flex work hours
• 20 days PTO, rising to 25 with service
• Three paid volunteering days
• Primary and secondary parental leave
• Well-being support
• Medical, dental, vision coverage
• 401K

Hybrid Working: Employees are expected to work from their local AVEVA office three days a week, though some roles are fully office-based or remote based on customer or market requirements.