Sr/ Manager/ Integrated Marketing/ UGG NA

Position Overview

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, feel valued and supported both at work and beyond. As part of a diverse and inclusive culture, we deliver exceptional business results while creating an amazing place to work and making a positive impact on our communities.

Job Title: Sr. Manager, Integrated Marketing, UGG NA

Reports to:

In this role, you will be the strategic and collaborative leader responsible for developing and delivering consumer-centric campaigns that drive brand awareness, engagement, and business growth. You will lead cross-functional teams, leverage data and insights, and ensure excellence in planning and execution of integrated marketing initiatives across multiple consumer touchpoints.

Key Responsibilities

• Lead integrated marketing strategy and planning for North America, aligning brand and business objectives with regional consumer insights and the global brand vision.
• Oversee seasonal planning from pre-season through execution, ensuring alignment with key milestones and timely delivery of plans.
• Develop clear, compelling, and insight-driven creative briefs that translate regional needs into actionable direction.
• Collaborate with digital, retail, social, PR, and wholesale channel leads for cohesive campaign execution.
• Manage monthly integrated planning calendars and coordinate cross-functional share-outs with North America and Global teams.
• Oversee the execution of 360° marketing campaigns with a focus on excellence and continuous optimization.
• Lead post-campaign analysis to extract insights and identify future strategic opportunities.
• Manage timelines, workflows, and resources to ensure projects are delivered on time and within scope.
• Stay informed on cultural trends, consumer behavior, and competitive activity to drive innovative marketing approaches.

Required Qualifications

• Bachelor’s degree or equivalent experience.
• 8+ years of experience in integrated marketing, brand marketing, or a related field (experience within fashion, lifestyle, or footwear is preferred).
• Inclusive and collaborative leadership style with the ability to build strong, trusting relationships.
• Proven skills in people development, coaching, and fostering accountability with a focus on continuous improvement.
• Strong analytical abilities to translate insights and data into actionable strategies.
• Experience managing complex, multi-channel campaigns across digital, retail, and wholesale channels.
• Adaptability and agility in leading through change and embracing new ways of working.
• Excellent communication skills with confidence in presenting to senior leadership.
• Authenticity, trustworthiness, and the ability to navigate challenging conversations with integrity.
• A passion for brand storytelling and consumer engagement with cultural fluency.

Benefits & Perks

• Competitive Pay and Bonuses – A variety of competitive compensation programs designed to reward success and foster career development.
• Financial Planning and Wellbeing – Programs that help protect income, manage expenses, and invest in your future.
• Generous Time Away – Support for taking time off to be with family, focus on health or simply recharge.
• Extras, Discounts and Perks – Enjoy generous discounts and participate in community-based programs as a valued team member.
• Growth and Development – Extensive opportunities and support for personal and professional development.
• Health and Wellness – Comprehensive programs and offerings to support a healthy lifestyle both at work and beyond.