Position Overview

At A-MAX Insurance, we are growing fast and want YOU to be part of our success! For over 20 years, we have helped our employees grow and reach their goals. As a hands-on, entrepreneurial Marketing Director, you will spearhead our expansion into new states beyond Texas and California. Working closely with our VP of Marketing, you will develop and execute field marketing strategies, visit locations, engage with local communities, and ensure every dollar spent creates meaningful brand lift and lead volume.

A-MAX is an industry leader in providing low-cost insurance with a commitment to excellent service, affordable rates, and convenient locations. This role comes with Salary Range: Up to $150,000 + bonus and involves Travel: 30-45% to new market states. Applicants MUST reside in Dallas-Fort Worth, Texas.

Key Responsibilities

• Develop and execute full-funnel market launch strategies for new states.
• Partner with Operations and local Office Managers to activate grassroots and community-level marketing.
• Build brand awareness through cost-effective campaigns balancing digital media, local events, and community engagement.
• Collaborate with the central Marketing team to share creative, analytics, and media-buying resources.
• Drive digital performance while managing lean budgets with a business-owner mindset.
• Conduct local market research, identify customer pain points, and adapt messaging for each demographic.
• Track and report KPIs including brand awareness, traffic, lead volume, and conversion performance.

Required Qualifications

• 7-10 years of experience in marketing leadership roles, ideally in retail, insurance, or multi-location consumer brands.
• Proven success launching new markets or scaling regional presence.
• Strong understanding of digital marketing, local SEO, and grassroots outreach.
• Ability to operate in resource-constrained environments and make impactful decisions without overspending.
• Bilingual (English/Spanish) preferred.
• Curious, data-driven, customer-obsessed, and ready to roll up your sleeves.

Benefits & Perks

• Compensation: Competitive Salary, Annual Bonus, Weekly Payroll.
• Comprehensive Benefits: Medical, Dental, and Vision Insurance, Voluntary Benefits, FREE Basic Life Insurance & Long-Term Disability Coverage.
• Time Off & Work-Life Balance: Paid Time Off, Hybrid work schedule, Paid Holidays.
• Financial Security & Retirement: 401(k) with up to a 4% Company Match, Short Waiting Period for Retirement Benefits.
• Career Growth & Support: Opportunities for Internal Advancement, the chance to lead enterprise-wide initiatives, and a dynamic, innovative, and collaborative work environment.