Demand Generation Associate, Lifecycle Marketing (Remote, US), Remote Job

Position Overview

We are looking for an experienced and data-driven Demand Generation team member to lead our campaigns that drive users from awareness to adoption and support our land and expand motion. This role requires a strong focus on multi-channel campaign management including email nurture, website optimization, and paid channels. The ideal candidate thrives in high-growth environments, constantly refining and elevating campaigns with proactive, results-oriented strategies.

About Grafana Labs: With over 20M users worldwide and trusted by companies like Bloomberg, JPMorgan Chase, and eBay, Grafana Labs empowers organizations to manage observability strategies using innovative technology solutions.

Key Responsibilities

• AI & Automated Nurture Flow Management:Manage and scale AI-driven nurture flows, ensuring seamless integration between automated email nurturing and AI-generated content while refining these flows for better engagement and conversion.
• Demand Generation Strategy & Execution:Develop and execute integrated demand generation campaigns targeting both new users and expansion within existing accounts.
• Multi-Channel Campaign Management:Lead the strategy, management, and optimization of campaigns across email nurture, website personalization (e.g., Adobe Target), and paid media channels (LinkedIn Ads, Google Ads, etc.).
• Web Optimization & Personalization:Utilize web optimization tools to enhance user experiences and conversions, collaborating with the web team to optimize landing pages and user journeys.
• Data-Driven Optimization & Testing:Define KPIs, monitor campaign performance, and employ A/B testing and analytics to continuously optimize for better results.
• Messaging Strategy & Collaboration:Work cross-functionally with content, creative, and product teams to craft compelling, personalized messaging across channels.
• Sales & Marketing Alignment:Partner with Sales and SDRs to ensure campaign objectives are aligned and to facilitate a smooth lead handoff and account expansion process.

Required Qualifications

• 2+ years of experience in B2B SaaS demand generation
• Expertise in email nurture, website optimization (experience with Adobe Target or similar tools), and paid media (LinkedIn Ads, Google Ads, etc.)
• Foundational understanding of AI prompt writing applied to marketing initiatives
• Proficiency in analytics tools (Google Analytics, Salesforce, Tableau, Looker, etc.) for data-driven campaign optimization
• Strong collaboration skills for working with cross-functional GTM teams and leading initiatives that align with overall business and revenue goals
• Proven project management skills to handle complex campaigns in a fast-paced environment
• Experience in high-growth environments where innovation and proactive problem-solving are paramount

Benefits & Perks

• Compensation:In the United States, the base range is $74,000 - $89,000. Actual compensation may vary based on level, experience, and skill set.
• Benefits:Equity, bonus (if applicable), and additional perks as detailed on our careers page.
• Compensation ranges are country specific; recruiters will provide market-specific details at the beginning of the process.