Marketing Content Specialist

Position Overview

The Marketing Content Specialist is responsible for developing, coordinating, and executing content across social media, email campaigns, websites, print materials, and other promotional assets for both the Ovention and Hatco brands. This position plays a key role in supporting the company’s marketing and communication strategies by ensuring that all content and messaging are clear, accurate, and consistent with brand standards. The role involves close collaboration with cross-functional teams to manage content, maintain a cohesive brand presence, and drive engagement through effective storytelling and visual communication.

Key Responsibilities

• Create and manage social media strategy and content – including planning and scheduling posts, writing copy, and responding to customer interactions to increase engagement and reach.
• Write content for email campaigns, websites – including third-party websites – landing pages, literature, and other promotional materials.
• Design graphics for use in social media, emails, and other digital content.
• Support traditional media and programmatic advertising programs by brainstorming, proofreading and posting blog content, and writing ad copy.
• Ensure all written and visual content for digital and print media adheres to Hatco’s brand standards, voice, tone, and guidelines.
• Utilize marketing automation software (Mautic) and Content Management System (CMS) to manage and update digital content and websites to ensure consistency with current initiatives.
• Track and produce regular reports on the performance of social media channels and websites using Zoho Social, GA4, and other reporting platforms.
• Update, audit, and maintain content across websites – including third-party websites – and related advertising materials to ensure accuracy, consistency, and alignment with current initiatives.
• Collaborate with and provide support to the Advertising Department by responding to customer requests, brainstorming, organizing materials, and maintaining an efficient work environment.
• Perform other related duties as requested by the Advertising Production Team Leader or Ovention Marketing & Sales Coordinator.

Required Qualifications

• A team player who is self-motivated, accurate, organized, and capable of multi-tasking in a fast-paced environment with excellent communication and interpersonal skills.
• Proficient in using Microsoft Office (Excel, PowerPoint, Word) and the Adobe Creative Suite (Acrobat, InDesign, Illustrator, Photoshop).
• Bachelor’s degree in advertising, communications, or a related field with a minimum of 2-3 years of relevant experience.