POD Marketing Specialist - Las Vegas Market

Position Overview

The POD Marketing Specialist aka Strategic Marketing Specialist performs ongoing tasks to support the POD (Points of Distribution) team in developing and executing marketing strategies for a subset of grouped properties. This is a Hybrid position for our LVM POD team.

At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. Our Caesars family is driven by our Mission, Vision and Values. Together We Win, All In On Service and Blaze the Trail – every day.

Key Responsibilities

• Act as a project owner for assigned marketing jobs:
  • Manage project lifecycle from ideation to deployment in a timely manner
  • Initiate and expedite workflow process through Salesforce marketing process tool
  • Ensure expenses for the event are within budget and strategic initiatives
  • Set up guests’ criteria and offer values with manager/director guidance and adjust templates based on direction
  • Coordinate with on-site marketing team to track execution of marketing activities and resolve execution issues
  • Track inputs and feedback from other marketing functions on calendar plans
  • Manage post-event follow-ups and reconcile expenses
  • Improve templates, processes, and create tools in support of business needs
• Complete execution details for assigned marketing jobs:
  • Develop event and offer details in conjunction with property partners and POD leadership
  • Source and submit purchase orders for gifts, gift cards, or cars needed for event execution
  • Handle contracts with third-party vendors
  • Develop and maintain essential relationships with both internal and external vendors
• Manage communication messaging:
  • Draft value proposition and compelling copy
  • Provide critical creative feedback during reviews
  • Approve marketing material based on job details and creative guidance
  • Review and proof direct mail and email jobs for accuracy prior to deployment
• Collaborate with peers across POD teams and interface with various groups:
  • Enterprise-wide Property Events Team
  • Direct Mail Teams
  • Audit
  • Analytics
  • Property Senior Marketing Leaders
  • External Vendor Groups
  • Internal Service Groups
  • Studio
  • Brand
• All other duties as assigned

Required Qualifications

• Must be able to organize and maintain a wide variety of activities in a multi-tasking fast-paced environment
• Minimum 21 years of age
• Excellent interpersonal, communication, team building, and problem-solving skills
• Strong organizational skills and attention to detail
• Understanding of business acumen necessary to troubleshoot and solve problems with moderate guidance from a supervisor
• Demonstrated ability to multi-task and prioritize activities
• Must successfully be able to present a vision and create advocates
• Ability to be vocal with ideas and not afraid to present challenges to property partners, senior team, and peers
• Ability to uphold and demonstrate the highest level of integrity and recognize standards required by a regulated business

Preferred Qualifications

• Education: Bachelor’s Degree in Marketing or related field preferred
• Experience Required: One-year previous Marketing experience within the Casino industry preferred
• Computer literate; experience working with Microsoft suite, Adobe and Workfront products a plus