Senior Manager, Paid Social

Position Overview

As the Senior Manager of Paid Social, you will be responsible for the largest channels across our brands as part of the North America team. Reporting to our Paid Social Associate Director, you will lead a team of Paid Social experts to scale cost-effective customer acquisition and reactivation campaigns across multiple search and biddable product categories. This high-performance/high-impact role provides the opportunity to collaborate with teams across the organization – from Brand, Discounts, Creative, to Analytics – while focusing on channels such as Meta, TikTok, and Snapchat as strategic investments, primarily driving campaigns for HelloFresh.

Key Responsibilities

• Plan, design, and execute paid social (Meta, TikTok, Pinterest, Snapchat, etc) campaigns from start to finish.
• Use a data-first approach to analyze performance drivers to optimize for channel ROI.
• Handle campaign trafficking, quality control, launch, reporting, and analysis in a hands-on manner.
• Optimize campaign performance towards activation, retention, and reactivation goals.
• Analyze and report on campaign KPIs to key stakeholders.
• Collaborate with internal teams (Creative, BI, CRM, etc.) to enhance campaign performance and creative direction.
• Develop relationships with key paid social partners to foster performance growth.
• Provide project management support to ensure deadlines are met.
• Manage external partners and contractors to maximize campaign performance.
• Design, implement, and analyze A/B split tests across paid social channels.
• Work with the Brand Team to oversee and launch paid social creatives.

Required Qualifications

• Proven track record of efficient growth with a solid understanding of paid social and performance marketing metrics (CPM, engagement rate, CPA, CPC & LTV).
• Experience running large multi-million dollar growth campaigns on platforms including Facebook, Instagram, Pinterest, TikTok, Reddit, and Snapchat.
• Exceptional communication and presentation skills with an eye for creative performance.
• Strong quantitative and analytical skills to optimize day-to-day performance through data.
• A process-improvement mindset to drive efficiency in activities.
• Curiosity to understand the underlying reasons behind campaign performance.
• Passion for growth and a willingness to get hands-on with building effective campaigns.
• Familiarity with fast-paced, demanding, and analytical startup environments.
• A positive, can-do attitude with a natural hustler spirit.
• A bachelor’s degree with a strong academic record and/or proven relevant experience in performance marketing or a highly commercial role.
• 6+ years of experience managing paid social campaigns on the client-side or at a performance marketing agency.
• Proficiency in Excel (pivot tables, formula building, etc.) for performance analysis.
• Knowledge of Facebook bidding, targeting, optimization, web & app tracking setup, and troubleshooting.
• Experience with performance marketing metrics and platform reporting, along with strong problem-solving skills.

Benefits & Perks

• Competitive salary, 401k with company match that vests immediately, and company equity plan based on role [New York Pay Range: $150,000—$165,000 USD].
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks.
• Comprehensive health and wellness benefits with options at $0 monthly, effective on the first day of employment.
• Tuition reimbursement for continuing education (upon 2 years of service).
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_).
• Access to 7 different Employee Resource Groups (ERGs) for BIPOC, women, veterans, parents, and LGBTQ+ communities.
• An inclusive, collaborative, and dynamic work environment in a fast-paced, mission-driven company disrupting the traditional food supply chain.