EE Program Marketing Coord

Position Overview

PPL Electric Utilities delivers safe, reliable and affordable electricity to more than 1.4 million homes and businesses throughout its 29-county service territory in eastern and central Pennsylvania. Through smart investments and innovation, it has built one of the most advanced electric grids in the United States. With over a century of expertise, PPL Electric remains focused on continuing to build the utility of the future, today. Regularly ranking among the country's best utility companies for reliability and customer satisfaction, PPL Electric has won numerous awards, including 30 J.D. Power Awards for providing top-quality service to residential and business customers. PPL Electric is a major employer and an active supporter of the communities it serves, empowering employees, community members and initiatives across its service territory through volunteerism and investments in organizations that support education, sustainability, and wellbeing.

The Program Marketing Coordinator will support the company's energy efficiency and conservation (Act 129) marketing initiatives with the planning, review and execution of program marketing materials to ensure brand consistency across all channels. Additionally, the role assists in coordinating related events, sponsorships and field team activities.

Responsibilities: Key Responsibilities

• Coordinate production of program marketing and promotional materials among conservation service providers (CSPs), the communications and marketing department and advertising agencies.
• Thoroughly edit and proofread content for grammar, punctuation, style, and accuracy, ensuring adherence to brand guidelines and maintaining consistency across all materials.
• Write a variety of marketing material tailored to various communication platforms.
• Review and ensure all marketing materials and program microsites align with our brand guidelines.
• Maintain editorial calendars and ensure timely delivery of projects.
• Support the planning and execution of energy efficiency and conservation events and webinars.
• Manage sponsorship activation, creative development, budgeting, and invoicing.
• Ensure content provides clear benefits to the target audience, resonates with our customer base, conveys the brand voice and personality, and meets high-quality standards.
• Support the strategy and execution of digital and multi-channel campaigns, tactics and programs in collaboration with interdepartmental teams and external agencies as related to the company’s energy efficiency and conservation programs.
• Support social media and blog strategy to align with exceptional customer experience standards for the assigned business unit, ensuring corporate best practices are followed.
• Partner with internal resources to execute the editorial and social media calendars for vertical and global content.
• Support energy efficiency and conservation CSPs and advertising agency coordination.
• Collaborate with internal teams and external vendors to ensure brand consistency.
• Provide a consistent brand voice and tone across all mediums.
• Assist with editorial calendar planning, budget tracking, invoice processing, meeting coordination and asset management for record retention.
• Serve on the emergency on-call roster and be prepared to manage and support customer engagement during crisis.
• Perform other duties as assigned and comply with all policies and standards.

Qualifications: Required Qualifications

• Bachelor's Degree from an accredited college or university with major course work in marketing, business, communications, digital media or a related field required.
• 2 plus years of experience in a marketing or communications role required.
• Strong written and verbal communication skills.
• Excellent content curation and copywriting/copyediting skills.
• Experience with social media and related advertising platforms.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint and Outlook) and familiarity with marketing software (e.g. Salesforce Marketing Cloud, Sprinklr, or similar).
• Excellent organizational and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Qualifications: Preferred Qualifications

• Basic understanding of SEO, SEM and Google Analytics.
• Advanced knowledge of Word, Excel, PowerPoint and Outlook.
• Extensive experience with social media and related advertising platforms.
• Experience with Sprinklr, Hootsuite, Salesforce Marketing Cloud, Google Analytics, Wordpress and mobile SMS communications is a plus.
• Experience working with a regulated utility company.
• Excellent attention to detail.