Telecommute Head of Marketing at Insight Global Anaheim, CA

Position Overview

Telecommute Head of Marketing at Insight Global in Anaheim, CA. The main purpose of this role is to plan, develop, and execute impactful, brand‑centric content to drive long‑term brand equity from wholesale partners (retailers) and end‑consumers (real brides). This position is full‑time with in‑office hours Monday to Thursday from 8:00 AM to 5:00 PM and remote work on Fridays. Occasional weekend travel for photoshoots, domestic bridal events, or seasonal international events is required.

Key Responsibilities

• Brand Strategy: Develop and implement the overall marketing strategy for B2B and B2C channels.
• Develop and execute marketing strategies for the flagship store to expand brand awareness and drive customer traffic through digital marketing.
• Oversee brand messaging and ensure consistency across all marketing materials and channels (e.g. email and social media campaigns).
• Identify and implement strategies to elevate the brand image within the luxury bridal market.
• Marketing Campaigns: Conceptualize, plan, and execute targeted campaigns for bridal collections including photoshoots, digital advertising, social media initiatives, PR, and events; manage campaign budgets and track KPIs.
• Digital Marketing: Oversee the website by optimizing user experience and conversion rates; develop content marketing strategies for platforms such as TikTok, Instagram, Pinterest, and Facebook; utilize SEO techniques to improve organic search visibility.
• Influencer Marketing/Public Relations: Identify and partner with key influencers in the bridal (or related) industry; manage public relations activities to secure press coverage; develop press releases and pitch stories to media outlets.
• Retail Partner Support: Collaborate with authorized retailers to develop local marketing plans and provide supportive materials; conduct training sessions for retail teams on new collections and offerings.
• Market Analysis/Budget: Monitor industry trends, perform competitor analysis, and gather consumer insights; partner with sales and accounting to forecast budgets and plan new product launches.

Required Qualifications

• 4–5 years of marketing experience in both acquisition and retention, with a preference for fashion experience.
• Demonstrated success in leading cross‑functional teams with a high degree of independence.
• Impeccable project management, organization, and communication skills with great attention to detail.
• Experience in building and driving 360° go‑to‑market campaigns.
• In‑depth knowledge and hands‑on experience with digital and email marketing.
• Skilled in data analysis and using insights to optimize marketing strategies.
• Ability to work independently and collaboratively on multiple projects.
• Strong understanding of social media trends and culture.
• Experience managing and developing junior team members to maximize productivity and success.
• Experience with Google Analytics, website management, SalesForce, and NuORDER is a plus.