Growth Marketing Lead (Austin, TX – Remote)

Position Overview

Location: Austin, TX (100% remote). Tecla is a technology staffing company that helps world-class companies scale with top, remote software engineers, cloud experts, and AI specialists across the U.S. and Latin America. As the bridge between in-house hiring and outsourcing, we provide the flexibility and cost savings of outsourcing while maintaining the quality and control of integrated teams. This Growth Marketer role is designed for a creative generalist who will own Tecla’s U.S. marketing and demand generation—from strategizing and managing budget to hands-on execution in SEO, CRO, SEM, and growth experiments. Reporting to the Chief Executive Officer, you will also guide a small team and support emerging sub-brands.

Key Responsibilities

• Drive inbound lead generation through SEO, CRO, SEM, and targeted demand generation campaigns.
• Own the CRO strategy in collaboration with the Marketing Analyst, launching landing page experiments including copy, UX adjustments, and A/B testing.
• Strengthen Tecla’s organic presence by maintaining top-ranking keywords and expanding into new high-intent keywords while overseeing backlink strategies.
• Plan and execute multi-channel campaigns and demand generation initiatives, including webinars and creative acquisition channels such as LinkedIn Ads.
• Manage the marketing budget to maximize Qualified Leads, Meetings Booked, and Pipeline Value while tracking key KPIs.
• Alternate between hands-on operational tasks and architecting scalable growth systems, with documentation of winning tactics into repeatable playbooks.
• Utilize AI tools like ChatGPT daily to enhance campaign creation, personalization, reporting, and ideation.

Required Qualifications

• 3 to 5 years of experience in growth or demand generation, preferably in B2B tech services, staffing, software development, or managed services.
• A proven generalist marketer with wide-ranging experience across inbound, demand generation, lifecycle, and brand initiatives.
• Strong track record in SEO, website conversion optimization, and inbound lead generation.
• Hands-on experience with SEO, SEM (Google Ads), CRO, and optimizing landing pages.
• At least 2 years of experience managing marketing budgets with demonstrated ROI improvements.
• Experience using AI tools such as ChatGPT for marketing campaign creation and analytics.
• Strong analytical skills with proficiency in Google Analytics, Search Console, and CRM platforms like HubSpot.

Preferred Qualifications

• Candidates based in Austin are preferred, though Texas-wide applicants will be considered.

Benefits & Perks

• Compensation: Base Salary: $80,000; On-Target Earnings: $120,000 annually; Bonus Structure: Paid quarterly based on performance.
• Fully remote work environment with a collaborative, multicultural team culture.
• 401k plan with a 3% salary match and self-directed investment options.
• 15 work days of paid time off per year along with 10 company holidays.
• Individual Coverage Health Reimbursement Arrangement (ICHRA) and an annual company retreat.
• $500 allowance toward office setup expenses upon joining.