Search Marketing Manager

Position Overview

Chewy is seeking a highly motivated, goal oriented and analytical Paid Search Marketing Manager to join our exciting and fast paced company. In this role you will create, manage and optimize PPC campaigns across multiple search engines, analyze performance, run diagnostics, draft analyses, experiment with new tactics, optimize existing campaigns, and build new ones. You will prioritize scalable opportunities and through testing and iteration grow a portfolio of customer acquisition channels that add incremental value to the Performance Marketing program. You must learn quickly, move fast, run experiments with analysis, and make data-driven decisions that impact the business.

Location: Boston, MA, Plantation, FL, Minneapolis, MN
Salary: $95,500 - $152,500

Key Responsibilities

• Own project work and support key projects across the Boston, MA, Plantation, FL, and Minneapolis, MN offices for the largest and fastest growing marketing channels in the company.
• Build campaigns from the ground up, including keyword research, competitive analysis, ad copy generation, and experimentation.
• Monitor campaign performance, conduct deep dive analyses, and identify opportunities to grow or optimize search marketing tactics.
• Keep search campaigns up to date with the latest site information, insights from internal partners, and industry trends.
• Test and optimize automation settings, bids, keywords, text ads, ad extensions, product feeds, and landing pages to enhance performance.
• Constantly analyze, experiment, and iterate to improve performance and uncover new opportunities.
• Build new relationships and collaborate with colleagues across different disciplines.

Required Qualifications

• Education: Bachelor's degree or higher in economics, computer science, mathematics, marketing, or a related discipline
• Experience Required: 4+ years of experience in paid search, preferably in ecommerce or performance/direct response
• Experience managing Google/Bing Shopping ads (Pmax)
• Experience with analytics platforms such as Google Analytics or Adobe Analytics
• Intermediate proficiency in Microsoft Excel and the ability to analyze large datasets for insights
• Strong mathematical, analytical, and communication skills (both written and verbal)
• Experience with A/B and multivariate testing and the ability to act on test results
• Ability to work effectively with marketers, product managers, and engineers
• A tenacious and entrepreneurial mindset, with strong organizational skills and the ability to work independently
• Flexibility for periodic travel

Benefits & Perks

• Eligible for 401k and a new hire/annual equity grant; C08+ positions may also be eligible for an annual bonus.
• Comprehensive insurance plans including medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident coverage.
• Additional benefits such as parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and discounts (10% off pet insurance and 20% off at Chewy.com).
• Unlimited PTO for exempt salary team members (subject to manager approval), six paid holidays per year, and eligibility for paid sick and family leave in accordance with applicable regulations.