Performance Media Specialist

Position Overview

Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. We offer development and advancement opportunities to our nearly 50,000 members of the Sanford Family, who are dedicated to the work of health and healing across a broad footprint. The Performance Media Specialist will work alongside Performance Media Strategist(s) acting as a bridge between employees, stakeholders, and vendor partners to plan, execute, monitor, and manage marketing and advertising activities.

Location: Fargo, ND
Schedule: Full time; 8 Hours - Day Shifts; Weekly Hours: 40
Salary: 21.50 - 34.50

Key Responsibilities

• Responsibilities: Serve as a bridge between employees, stakeholders, and vendor partners.
• Create, execute, monitor, and manage performance media plans.
• Assist in the development and execution of comprehensive marketing and advertising strategies.
• Plan, develop, and coordinate media placements while negotiating rates with vendors.
• Execute advertising and marketing plans in line with approved budgets and deadlines.
• Coordinate with project managers and creative teams to ensure asset production meets marketing requirements.
• Assist with digital analytics, conversion tracking, and digital marketing tagging and QA processes.
• Traffic assets to partners in a timely manner while providing excellent customer service.
• Organize and prioritize workload, adapting proactively to changing priorities.
• Identify and resolve issues promptly using creativity and sound judgment.

Required Qualifications

• Education: Bachelor’s degree in communications, marketing, journalism or a closely related field required.
• Experience Required: Minimum of three years of professional experience in media planning, buying, or coordination (preferably at an agency).
• Demonstrated ability to work in a fast-paced environment.
• Proficiency in Microsoft products such as Word, Excel, and PowerPoint.

Preferred Qualifications

• Qualifications: Certifications in Google Adwords and/or Google Analytics preferred.

Benefits & Perks

• Benefits: Attractive benefits package including health insurance, dental, vision, life insurance, a 401(k) retirement plan, work/life balance benefits, and a generous time off package.