Digital Marketing Channel Development Expert

Position Overview

At IONOS, the leading European provider of cloud infrastructure, cloud services and hosting services, you will work together with a wide range of teams. We are characterized by open structures, a friendly working culture and flat hierarchies with a strong team spirit. We firmly believe that work and fun are compatible, and offer you the right environment for this.

We are seeking a highly driven Digital Channel Development Expert to identify, test, and expand our go-to-market channels in the US market. A growth background in a hyper-scale business is preferred.

Work Location: In person – located in downtown Philadelphia, PA with at least 3 days on-site per week.
Physical Requirements: Sitting or standing for extended periods, prolonged computer screen hours, occasional air or vehicle travel (including international on a quarterly basis), and the ability to lift objects up to 20 lbs.
Equal Opportunity Employer.

Key Responsibilities

• Embrace hard work with short deadlines, hold peers and partners accountable, lead through influence, and be ready to roll up your sleeves to get the work done.
• Identify, test, and develop innovative digital marketing channels tailored for rapid expansion in the US market, aligning with IONOS's performance marketing KPIs.
• Drive the development of new affiliate channels and oversee performance within paid social media, user-generated content (UGC), and podcast marketing.
• Monitor channel performance by leveraging key metrics to evaluate effectiveness and refine strategies for optimal efficiency.
• Collaborate with internal teams—including sales, product, and broader marketing units—to ensure alignment and consistency across initiatives.
• Draft marketing narratives and oversee the production of "performance content", managing deployment, measurement, and creation of compelling campaigns that resonate with target audiences.
• Provide bi-weekly updates to the senior leadership teams in the US and Germany.
• Host bi-weekly marketing standups and present new customer acquisition performance in team meetings.
• Develop and maintain strong relationships with channel partners to maximize growth and engagement in the US market.
• Research and analyze market trends, competitor activities, and consumer insights to uncover new opportunities and inform strategic development.
• Communicate campaign impacts and performance metrics to stakeholders to ensure transparency and strategic alignment.
• Stay at the forefront of industry trends and digital marketing innovations to continually enhance channel marketing strategies.

Required Qualifications

• 7-10+ years of experience in digital marketing, focusing on channel development and strategy implementation.
• Proven expertise in web productivity, hosting, domains, and cloud computing markets.
• Strong ability to collaborate with technical and creative teams to develop and execute comprehensive marketing strategies.
• Demonstrated experience in managing and scaling investments within social media, UGC channels, and podcast platforms.
• Exceptional analytical skills with the capacity to identify emerging opportunities and devise strategic solutions.
• Excellent communication and interpersonal abilities, fostering effective relationships with partners and internal teams.
• Proficiency in marketing tools and platforms, including CRM systems, marketing automation, and analytics tools such as Looker, GA4, Adobe Analytics, and Google Ads.
• Ability to manage multiple initiatives in a fast-paced, results-driven environment, prioritizing effectively to meet deadlines.
• Skillful use of data to inform decisions and optimize marketing strategies for enhanced channel performance.