Principal Account Executive, Retail, Large Customer Sales

Position Overview

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and a commitment to maximize customer success while building trusted relationships and uncovering customer needs. The Principal Account Executive, Large Client Solutions (LCS) is an Individual Contributor (IC) role focused on retail clients, where you will lead account-level strategy, create and manage joint business plans, and ensure the client achieves their business objectives. Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies, driving outsized business performance through innovative and data-driven advertising solutions.

Salary: $156,000-$231,000 + bonus + equity + benefits

Key Responsibilities

• Engage and influence key decision-makers, including C-suite executives, building trusted relationships to understand their core business challenges and strategic priorities.
• Lead the development of joint business plans, aligning with customers on ambitious goals and establishing shared accountability to unlock transformative growth opportunities.
• Design and pitch powerful, data-driven Google solutions tailored to customer needs, leveraging in-depth knowledge of Google’s advertising offerings and compelling storytelling while effectively navigating objections.
• Demonstrate Google's value by measuring campaign results against customer objectives and competitor offerings, and by sharing data-driven insights that shape customer strategies.
• Own the customer's growth trajectory by proactively identifying and cultivating a robust pipeline of new opportunities.

Required Qualifications

• Bachelor's degree or equivalent practical experience.
• 11 years of industry experience in digital advertising, consultative sales, business development, or digital marketing, or 8 years of experience with an advanced degree.
• Experience working with advertisers, agencies, or clients.

Preferred Qualifications

• Experience building trusted-advisor relationships with C-level executives, and managing multiple projects, business leads, and internal stakeholders.
• Experience with Google Ad Solutions.
• Expertise in video advertising (AI-powered Performance and Video, CTV) and understanding of competitor landscape across traditional and digital media advertising.
• Ability to sell/propose creative technologies across a landscape of various decision makers.
• Proven ability to develop joint business plans in complex, ambiguous environments, influence/collaborate across organizations, and drive business success for both the customer and Google.
• Strong strategic and tactical thinking skills, systems thinking, and the ability to align strategies to deliver customer business outcomes.