Senior Social Media Specialist

Schlumberger5 months ago
Houston, TX, United States
Hybrid
Full-time
Junior Level (1-3 years)

Job Description

Job Overview

Are you a social media guru with a passion for the energy industry? Look no further! Schlumberger, the world's leading provider of technology for reservoir characterization, drilling, production, and processing to the oil and gas industry, is seeking a Senior Social Media Specialist to join our dynamic team. We are looking for a highly motivated and experienced individual to lead our social media strategy and execution. This is an incredible opportunity for someone who is creative, strategic, and has a strong understanding of the ever-changing social media landscape. If you have a strong track record of driving engagement, building brand awareness, and increasing website traffic through social media, we want to hear from you!

Your Responsibilities

  • Develop and implement a comprehensive social media strategy that aligns with Schlumberger's overall marketing and business goals.
  • Create and manage social media content across multiple platforms, including but not limited to Facebook, Twitter, LinkedIn, and Instagram.
  • Monitor and analyze social media metrics to track performance and make data-driven decisions for future campaigns.
  • Collaborate with cross-functional teams to ensure social media content is aligned with brand messaging and company initiatives.
  • Stay up-to-date with industry trends and best practices to continuously improve and evolve the company's social media presence.
  • Engage with followers, respond to comments and messages, and cultivate a strong online community.
  • Manage social media advertising budget and campaigns to effectively reach target audiences and drive desired actions.
  • Develop and maintain relationships with industry influencers and partners to expand reach and credibility.
  • Utilize social media tools and analytics to report on key performance indicators and provide insights to stakeholders.
  • Train and mentor junior social media team members to ensure consistency and quality across all social media channels.
  • Collaborate with the marketing and communications team to integrate social media into overall marketing strategies and campaigns.
  • Maintain brand voice and messaging across all social media platforms in alignment with company values and guidelines.
  • Monitor and stay informed of any potential social media crises and develop crisis communication plans as needed.
  • Act as a brand ambassador and represent Schlumberger in a professional and positive manner on social media.
  • Continuously seek out new opportunities and ways to improve the company's social media presence and impact.

Equal Opportunity Employer

Schlumberger is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Required Skills

Social Media Strategy
Engagement Tactics
Content Creation
Brand Awareness
Budget Management
Team Collaboration
Crisis Communication
Online Community Management
Social Media Analytics
Influencer Relations