Marketing Operations Specialist, Marketo

Position Overview

At Afterpay, we are seeking a motivated and experienced Marketing Operations Specialist, Marketo who thrives in a fast-paced environment. This role is pivotal in executing marketing campaigns, maintaining data accuracy, and enhancing operational efficiency. The successful candidate will handle the day-to-day management of Marketo, support marketing automation strategies, and collaborate with teams using tools such as Salesforce, Google Analytics, and SEO techniques.

Afterpay is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Key Responsibilities

• Execute marketing campaigns and programs
• Manage data integrity and day-to-day operations of Marketo
• Increase operational efficiency and effectiveness
• Collaborate with sales and marketing teams to optimize marketing automation

Required Qualifications

• Bachelor’s degree in Marketing or a related field
• At least 2 years of experience in marketing operations or marketing automation
• Proven experience with Marketo, Salesforce, and other marketing or sales technologies
• Strong understanding of lead scoring and segmentation
• Excellent analytical, problem-solving, and organizational skills
• Proficiency in Microsoft Office Suite
• Knowledge of HTML/CSS
• Familiarity with Google Analytics and SEO