Manager, Digital Marketing

Position Overview

Digital & Marketing Manager will support the hotel in building brand awareness and implementing integrated website and social media activities, ensuring the hotel is accurately represented and that the brand image is effectively communicated and maintained at all levels. This role is in charge of planning and managing marketing campaigns that promote the company’s brand, products, and services by planning campaigns, analyzing metrics, and identifying trends.

Key Responsibilities

• Design and oversee all aspects of the digital marketing department.
• Manage database, email, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Plan and manage social media platforms.
• Prepare accurate reports on overall marketing campaign performance.
• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting the industry.
• Evaluate important metrics affecting website traffic, service quotas, and the target audience.
• Collaborate with the team to brainstorm innovative growth strategies.
• Oversee and manage contests, giveaways, and other digital projects.
• Develop digital marketing strategy by analyzing economic indicators, customer needs, and market competition.
• Plan and execute web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Design, build, and maintain the company’s social media presence.
• Contribute to marketing effectiveness by identifying both short-term and long-range issues.
• Measure and report the performance of all digital marketing campaigns and assess results against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on these insights.
• Brainstorm new and creative growth strategies through digital marketing initiatives.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Utilize strong analytical abilities to evaluate the end-to-end customer experience across multiple channels and touch points.
• Identify critical conversion points and drop-off points and optimize user funnels.
• Oversee digital marketing operational requirements by scheduling, assigning, and following up on work results.
• Maintain digital marketing staff by recruiting, selecting, orienting, and training employees.
• Enhance team performance through counseling, disciplining, planning, monitoring, and appraising job results.
• Develop staff by providing information, educational opportunities, and experiential growth.