Marketing Coordinator / Media Buyer

Marketing Coordinator / Media Buyer (Meta & Digital Ads Focus)

About Us

We are a full-service, multicultural strategic marketing agency focused on building brands, driving engagement, and delivering measurable growth. Our work spans strategic branding, digital marketing, communications, and media buying - executed with a hands-on, in-house approach that ensures quality, performance, and results.

We don’t just run campaigns - we build ecosystems that convert.

Role Overview

We are seeking a Marketing Coordinator / Media Buyer who understands both big-picture strategy and execution - with a strong emphasis on paid digital advertising, especially Meta (Facebook & Instagram). You must be able to think like a strategist and execute like a buyer.

You will be responsible for planning, launching, optimizing, and scaling paid campaigns while supporting broader marketing initiatives across client accounts.

Key Responsibilities

Paid Media (Primary Focus)

• Plan, build, and manage Meta Ads campaigns (Facebook & Instagram) end-to-end
• Develop campaign structures (funnels, audiences, creatives, testing frameworks)
• Optimize for performance: CPA, ROAS, CTR, conversions
• Conduct A/B testing across creatives, copy, and targeting
• Manage budgets and scale winning campaigns
• Retargeting strategy + full-funnel campaign development
• Develop AI-informed audience targeting and creative testing strategies based on platform automation and machine learning signals
• Align paid campaigns with AI-driven discovery trends and evolving user behavior across platforms like ChatGPT and Google Gemini

Strategy & Campaign Development

• Translate client goals into actionable marketing strategies
• Collaborate on multi-channel campaigns (paid, organic, email, web)
• Understand positioning, messaging, and audience psychology
• Contribute to overall marketing plans - not just execution
• Incorporate AEO (Answer Engine Optimization) principles into campaign messaging and content strategy
• Identify opportunities for brands to be surfaced in AI-generated responses and recommendation engines (e.g., Perplexity AI)

Analytics & Reporting

• Track and analyze campaign performance (Meta Ads Manager, GA4, etc.)
• Provide clear, actionable reporting and insights
• Identify trends and opportunities for scaling or pivoting
• Make data-driven recommendations
• Monitor shifts in AI-driven traffic, assisted conversions, and emerging discovery channels

Cross-Functional Collaboration

• Work with creative team on ad assets (copy, visuals, video direction)
• Coordinate with team and leadership on campaign goals
• Ensure campaigns align with brand voice and strategy
• Collaborate on AI-informed content structuring (headlines, FAQs, authority signals) to improve visibility in answer engines

Required Qualifications

• 2–5+ years experience in digital marketing and paid media buying
• Proven experience managing Meta Ads with real budgets and results
• Strong understanding of:
• Conversion tracking (Pixel, CAPI)
• Audience segmentation & lookalikes
• Funnel strategy (TOF/MOF/BOF)
• Experience with:
• Google Ads (a plus)
• Email marketing + CRM integrations (a plus)
• Analytical mindset - comfortable making decisions from data
• Highly organized, detail-oriented, and accountable

What We’re Actually Looking For

• Someone who knows how to scale ads - not just run them
• Someone who understands why campaigns work - not just how to set them up
• Someone who can own performance and results
• Someone who moves fast, thinks strategically, and executes cleanly

If you’ve only boosted posts or managed small budgets - this isn’t the role.

Bonus Skills (Nice to Have)

• Experience with creative strategy (UGC, hooks, ad angles)
• Landing page optimization / CRO understanding
• Familiarity with TikTok Ads, YouTube Ads
• Agency experience managing multiple clients

Why This Role Matters

You will play a direct role in driving revenue and growth for our clients. Your work won’t sit in a report - it will show up in results.

Compensation

• Competitive salary (based on experience)
• Performance-based incentives
• Growth opportunity into senior strategist / media director role

How to Apply

Please include

• Examples of campaigns you’ve managed
• Metrics