Digital Marketing Specialist

Job Overview

We are seeking a highly motivated and creative Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing innovative digital marketing strategies to enhance brand visibility, drive traffic, and increase conversions across multiple online channels. This role offers an exciting opportunity to leverage a diverse skill set in SEO, content creation, social media management, and data analytics to support our company's growth objectives.

Duties

• Develop and implement comprehensive digital marketing campaigns utilizing SEO, SEM, Google Ads, and Google AdWords to maximize online presence.
• Conduct keyword research and optimize website content using SEO tools and content management systems like WordPress.
• Manage social media marketing efforts across platforms such as Facebook, Instagram, LinkedIn, and Twitter, including social media management and Facebook Advertising.
• Create engaging content including copywriting, graphic design with Adobe Creative Suite, Adobe Photoshop, and content creation strategies tailored for target audiences.
• Utilize Google Analytics and marketing automation tools to monitor campaign performance, analyze data, and generate actionable insights for continuous improvement.
• Oversee email marketing campaigns to nurture leads and retain customers effectively.
• Collaborate with cross-functional teams on B2B marketing initiatives and e-commerce strategies to enhance overall digital footprint.
• Implement conversion optimization techniques to improve website usability and increase lead generation.
• Stay current with the latest trends in digital marketing, including performance marketing, analytics, HTML, CSS, JavaScript, SQL, and other relevant technologies.

Qualifications

• Proven experience in digital marketing or related roles with a strong portfolio demonstrating successful campaigns.
• Proficiency in SEO tools, Google Analytics, Google Ads, SEM strategies, and keyword research techniques.
• Skilled in content creation, copywriting, graphic design, and social media management tools.
• Hands-on experience with WordPress or other content management systems; familiarity with HTML, CSS, JavaScript is a plus.
• Knowledge of marketing automation platforms and email marketing software.
• Strong analytical skills with the ability to interpret data to inform strategy adjustments.
• Excellent communication skills and the ability to work collaboratively within a team environment.
• Bachelor’s degree in Marketing, Communications or related field preferred but not required; relevant certifications are a plus. Join our team as a Digital Marketing Specialist to help shape our online presence through innovative strategies that deliver measurable results in today’s competitive digital landscape.

Pay

Pay: $55,000.00 - $65,000.00 per year

Benefits

• Health insurance
• Paid time off

Work Location

Work Location: Hybrid remote in Virginia Beach, VA 23458