Head of Digital Marketing with a Financial Services Firm – Philadelphia, PA

Position Overview

JRG Partners is proud to represent a premier, forward-thinking financial services firm in Philadelphia, PA. We are seeking a visionary and results-driven Head of Digital Marketing to join their executive team. This pivotal leadership role is responsible for architecting and executing a comprehensive digital marketing strategy that drives client acquisition, enhances brand reputation, and delivers measurable business growth in a competitive and regulated landscape.

The ideal candidate is a strategic mastermind with a deep understanding of the financial services industry and a passion for leveraging technology and data to create compelling customer journeys. Working closely with C-suite executives, sales leaders, and compliance teams, you will lead a talented marketing team to innovate across digital channels including SEO, paid media, content marketing, and marketing automation, ensuring exceptional digital performance aligned with business objectives and regulatory standards.

Key Responsibilities

• Design and implement a robust, multi-channel digital marketing strategy that aligns with the firm’s long-term business goals.
• Lead, mentor, and grow a high-performing team of digital marketing professionals.
• Direct organic and paid search strategies (SEO/SEM) to increase brand visibility and drive qualified traffic.
• Oversee the development of a compelling content strategy to position the firm as a thought leader.
• Manage marketing automation and email marketing campaigns to nurture leads and drive conversions.
• Utilize data analytics tools to track, analyze, and report on campaign performance and website traffic.
• Develop and execute a sophisticated social media strategy to enhance brand presence.
• Ensure all digital marketing efforts comply with financial services regulations and industry best practices.
• Manage vendor and agency relationships to supplement in-house capabilities.

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. MBA or advanced degree is highly preferred.
• 10-15 years of progressive digital marketing experience with 5-7 years in a senior leadership role.
• Proven experience within the financial services industry with a deep understanding of financial products and regulatory requirements (FINRA, SEC).
• Expert knowledge of digital marketing tools including SEO/SEM, marketing automation platforms (HubSpot, Marketo, Pardot), CRM systems (Salesforce), and analytics tools (Google Analytics).
• Exceptional leadership, communication, and strategic planning skills with the ability to inspire high-performing teams.
• Strong analytical mindset and a proven ability to translate data into actionable business insights.
• Innovative and adaptable with a passion for leveraging technology and data to drive marketing success.

Benefits & Perks

• Competitive Salary & Performance Bonus: Lucrative base salary with a significant annual performance-based bonus.
• Comprehensive Health Coverage: Premium medical, dental, and vision insurance plans for you and your dependents.
• Retirement Savings Plan: Robust 401(k) plan with a generous company match.
• Generous Paid Time Off (PTO): Flexible PTO policy including vacation days, sick leave, and company holidays.
• Professional Development: Dedicated budget for industry conferences, certifications, and advanced training.
• Work-Life Balance: Hybrid work model offering flexibility for remote work.
• Wellness Programs: Access to wellness resources including gym membership reimbursements and mental health support services.