Influencer Marketing Specialist

Who We Are

At Brooks, we believe a run can change a day, a life, the world. Everyone who works here is a key part of our obsession to make the best running gear on the planet. We want our business — which also happens to be our passion — to be a place where everyone feels welcome and comfortable being themselves. Our company culture defines us, bonds us together, and drives our success. We live this culture daily through our brand values: Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving. This means we always solve for the runner, do what we say we will, give it our all, are generous with our humanity, and find a way to keep moving every day, because joy is kinetic.

Are you ready to help create something extraordinary?

Your Job

As the Influencer Marketing Specialist, you will be responsible for overall admin support of our Always-On & Targeted functions. You will work with our Influencer Marketing Lead to ensure the success of our various influencer functions, both digital & IRL. In addition to supporting our cross-program product-seeding initiatives, you will be responsible for helping design & execute required in-season photography activations. You will work with Influencer Marketing Lead to design campaign briefing documents, identify & vet influencer talent, as well as maintain and build relationships with influencer & photography partners. You will take a highly organized approach to collaborating with the influencer team, 3rd party agencies, and cross-channel stakeholders on a variety of ambassador-focused & seasonal activations. You will support the Influencer Channel, cross-functionally will keep the team aware of the latest trends on social media, helping the channel build awareness with key growth audiences.

Responsibilities

• Execute day-to-day communication and decisions for social media creator and partnerships projects, including managing product orders/fulfillment, contracts, and digital assets for social media initiatives across all channels and creative types
• Support all cross-functional product seedings for Brooks Ambassador programs and other Influencers
• Contribute to the Brooks social media calendar, working with internal and external teams to make sure key influencer initiatives are included and goals are being reached
• Conduct searches on social media platforms to find influencers aligned with key marketing campaigns and manage communications with key influencers based on campaign objectives, sharing-out campaign results to evaluate successes and learning opportunities
• Build product seeding assortment planners with insights from Influencer Marketing Lead & Product Marketing to ensure we are appropriately outfitting influencer partners
• Work with Lead, Influencer Marketing to brief photographers and influencers for specific campaigns
• Help develop influencer project timelines, schedules, and post-activation reporting
• Support the planning & execution of in-season photography activations, to be programmed in line with core channel & seasonal campaign KPIs and tracked against detailed project timelines
• Partner with REX department to place product seeding orders and track all-up channel investment in inventory costs on a monthly & quarterly basis
• Support our Strategic Seeding Strategy by identifying & approving influencer targets and working with 3rd party agencies to ensure alignment on overall KPIs
• Attend IRL influencer activations & photoshoots, providing on-site support to Lead, Influencer Marketing
• Help deploy influencer content across channels, ensuring that we leverage this content to evolve Brooks’ visual identity, support social media KPIs, and applicable Retail or Sales goals
• Cultivate and maintain strong relationships with influencers that align with the Brooks brand and reach growth audiences
• Stay abreast of influencer trends and strategy to identify new opportunities and platforms including, but not limited to TikTok, Twitch, YouTube, and Instagram

Qualifications

• Bachelor’s degree or equivalent education/experience
• 1+ years’ experience in social media or creator/influencer management for a consumer brand, creative agency, or other relevant experience; 2 years’ experience preferred
• Experience sourcing photography vendors and arranging brand photo shoots that are on-brief
• A strong creative eye and ability to translate a vision into a brief/mood board
• Must be a self-starter with an entrepreneurial spirit and the ability to stay calm under pressure
• Strong ability to think innovatively and help solve problems
• Strong organizational skills with the ability to handle multiple tasks in a fast-paced environment
• Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication
• Keen attention to detail in planning, organization, and execution of tasks, while still seeing the big picture and understanding how the pieces fit together and affect one another
• Creative thinker who is always looking for new ways to interact with our audience to illustrate how we Run Happy and stay on-trend within social communities
• Embrace and live the Brooks values!

Compensation

The pay range for this position, based out of Brooks Seattle HQ, is $56,942-$79,779 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience.

Other

Brooks is proud to offer a robust benefits package to our employees and their families!

• Benefits - including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
• Paid Time Off - Brooks offers generous time off including three to five weeks of paid time off, eleven paid holidays, paid sick and parental leave.
• Bonus - in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.
• Perks - including product discounts, a home office stipend, employee recognition, fitness discounts, volunteer and donation benefits.

At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, sensory, physical, or mental disability, marital status, pregnancy (including childbirth and related conditions), honorable discharge or military status, protected citizen status, actual or perceived victims of domestic violence, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained guide dog by a person with a disability, or on any other basis protected by federal, state or local law, or any other non-merit based factors.