E-commerce Marketing Strategist

Job Description

Our client is seeking a creative and data-driven E-commerce Marketing Strategist to lead their online sales initiatives. This role is based in Portland, Oregon, US, and requires an on-site presence. You will be responsible for developing and executing comprehensive digital marketing strategies to drive traffic, conversions, and revenue for their e-commerce platform. This includes managing paid advertising campaigns (PPC, social media ads), SEO/SEM optimization, email marketing, content marketing, and social media engagement.

The ideal candidate will have a deep understanding of e-commerce best practices, customer acquisition strategies, and retention tactics. You will analyze market trends, competitor activities, and customer behavior to identify growth opportunities. Collaboration with the product, sales, and design teams will be crucial to ensure a cohesive brand experience across all digital touchpoints.

Your Responsibilities

• Setting marketing budgets
• Tracking campaign performance
• Reporting on key metrics such as ROI, CPA, and LTV
• Experience with A/B testing, conversion rate optimization (CRO), and marketing automation tools

Qualifications

Bachelor's degree: in Marketing, Business Administration, or a related field, along with a minimum of 4-6 years of proven experience in e-commerce marketing, is required. Strong analytical skills and proficiency in tools like Google Analytics, SEMrush, and social media management platforms are necessary.

Excellent communication and presentation skills are important for sharing insights and strategies with stakeholders.

Opportunity

This is an exciting opportunity to shape the online presence of a growing brand and drive significant business impact in a key market. The role demands a proactive approach to campaign management, continuous learning of new digital marketing trends, and a passion for achieving measurable results.

You will be instrumental in building and nurturing customer relationships through effective online communication and engagement strategies. The team environment is collaborative and fast-paced, offering ample opportunities for professional growth and development within the digital marketing landscape.