Marketing Manager – Digital & Events

TEXAS HARLEY-DAVIDSON

Bedford, TX · In person

Marketing Manager – Digital & Events

$60,000 – $75,000 / yr

Full-time

Salaried

Individual contributor

Saturdays required

Applications submitted without portfolio work, social account examples, or campaign results will not be reviewed. Show us what you've built.

Saturday availability is a firm, non-negotiable requirement. Our highest-traffic days are Saturdays — events, promotions, and customer engagement all peak then. If Saturdays don't work for you, this role isn't the right fit.

ABOUT THE ROLE

Texas Harley-Davidson is hiring a Marketing Manager – Digital & Events to own our digital marketing presence and brand management in the DFW market. This is not a coordinator role. We need someone who has independently managed paid social campaigns, planned and executed live events, and can show measurable results from their work.

You'll operate as a team of one — no creative team behind you, no agency to lean on. You own the social media marketing strategy, run the campaigns, produce the content, plan the events, and answer for the outcomes. If that sounds like your wheelhouse, keep reading.

WHAT YOU'LL OWN

• Full social media marketing management across Facebook, Instagram, and TikTok — strategy, content, and execution
• Digital marketing campaign management via Meta Ads Manager — campaign setup, budget management, and performance reporting
• Content creation — photo, video, and copy produced in-house by you
• Brand management — maintaining a consistent voice, look, and feel across all channels
• End-to-end event planning and execution: bike nights, dealership promotions, community rides, and seasonal events
• Email marketing campaigns via Mailchimp or equivalent platform
• Performance analytics and reporting using Google Analytics and platform-native tools — you'll be expected to know what's working and why
• Basic SEO awareness to support organic reach and web presence
• Coordinating with sales leadership on promotions, new model launches, and traffic-driving initiatives

WHAT WE REQUIRE

• 3–5+ years of hands-on digital marketing experience — not assisting, not supporting — owning
• Demonstrated paid social and campaign management experience — you've managed Meta ad campaigns with a real budget and can show results
• Live event coordination experience — you've planned and executed events from concept to completion
• Proficiency in Meta Ads Manager, Mailchimp (or similar), Canva, and Google Analytics
• Working knowledge of SEO best practices and organic growth strategies
• Strong content creation skills — video, photo, and copy without outside help
• Saturday availability — every week, non-negotiable
• Harley-Davidson brand familiarity or passion for the powersports/motorsports lifestyle is a strong plus

WHY TEXAS HARLEY

We're one of the most recognized Harley-Davidson dealerships in DFW. You'll have direct ownership of the digital marketing and brand management function with a short line to dealership leadership. No bureaucracy, no waiting for approvals on every post — just real work and real impact.

TO APPLY

Submit your resume along with portfolio work, social accounts you've managed, or campaign results. Applications without supporting work samples will not be reviewed.

Pay: $60,000.00 - $72,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Relocation assistance
• Retirement plan
• Vision insurance

Education

Education: Associate (Required)

Experience

• Marketing: 5 years (Required)
• Marketing Budget: 3 years (Required)
• Facebook Advertising: 5 years (Required)
• Event planning: 5 years (Required)

Work Location

In person