Manager, Field Marketing

Position Overview

As Field Marketing Lead, EMEA at Kinaxis, you will drive all field marketing activities across the region by shaping regional strategies, executing integrated multi-channel programs, and collaborating with global teams. This role offers the flexibility of remote work from anywhere within the United Kingdom while playing a key part in a globally recognized organization that powers supply chain excellence.

Kinaxis began as a small team in 1984 and has grown into a global leader supporting 40,000+ users worldwide. You will join a passionate team committed to innovation, growth, and making an impact on the world through end-to-end supply chain management.

Key Responsibilities

• Drive all field marketing activity in EMEA, ensuring strong alignment with sales, customers, and partners.
• Own and oversee EMEA field marketing strategy, aligning regional sales objectives with global marketing priorities.
• Adapt and localize Kinaxis' global programs to reflect market-specific buyer behaviors, cultural nuances, and competitive landscapes.
• Represent the region as the senior field marketing lead within the global marketing organization.
• Build, scale, and manage field marketing resources across EMEA, including recruitment, mentorship, and performance management.
• Develop and deliver integrated, multi-channel marketing programs (events, digital, webinars, campaigns, account-based marketing) to generate demand and accelerate the sales pipeline.
• Design and execute engagement strategies for senior decision makers at target accounts.
• Lead flagship marketing programs such as executive roundtables, industry conferences, and roadshows.
• Plan and execute joint marketing programs with strategic partners in EMEA.
• Collaborate with sales, business development, and alliances to build account- and partner-focused strategies.
• Work with global marketing to tailor messaging, content, and campaigns for the EMEA market.
• Partner with alliance and partner marketing teams to align regional partner go-to-market programs with strategic objectives.
• Develop relationships with key thought leaders, analysts, and industry communities in EMEA.
• Support PR, analyst relations, and social media activities to elevate Kinaxis' presence in the region.
• Track, analyze, and report on program effectiveness, pipeline contribution, and ROI, using data-driven insights to refine strategy.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field (Master's preferred).
• 5-8 years of progressive B2B field marketing experience, including leadership of regional/EMEA-focused programs.
• Strong experience in enterprise software/SaaS with familiarity in supply chain, procurement, or AI solutions.
• Proven track record of generating leads, building pipelines, and engaging senior decision makers (Director, VP, and C-level executives).
• Demonstrated success in developing and executing integrated demand generation programs that impact revenue.
• Experience working with strategic partners and executing joint go-to-market initiatives.
• Familiarity with industry thought leaders, associations, and communities in EMEA.
• Excellent interpersonal and leadership skills with a proven ability to influence and collaborate across diverse teams.
• Proven ability to build, scale, and manage high-performing teams in varied markets.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Proficiency with Salesforce, Eloqua, Highspot, PowerBI, Wrike, and related marketing/sales technologies.
• A data-driven mindset with experience in using performance metrics to guide strategy and execution.

Benefits & Perks

• Flexible vacation and Kinaxis Days (company-wide day off on the last Friday of every month)
• Flexible work options
• Physical and mental well-being programs
• Regularly scheduled virtual fitness classes
• Mentorship programs along with training and career development opportunities
• Recognition programs and referral rewards
• Hackathons

Kinaxis is committed to an inclusive and fair recruitment process. Accommodations are available upon request for candidates with disabilities. If you require an accommodation, please contact recruitmentprograms@kinaxis.com.