Marketing & Partnerships Lead

Position Overview

SwiftCX is looking for its first marketing hire — a sharp, ambitious builder who can take our early traction and help scale it into real market momentum. As our Marketing & Partnerships Lead, you'll have the opportunity to define and execute the programs, campaigns, and partner strategies that drive our next phase of growth. You'll influence everything from positioning and events to demand generation, partnerships, and brand. SwiftCX is a nimble, product-led SaaS company using AI to help customer support teams deliver better service at lower cost. This is a unique opportunity to join a category-defining company early and shape how the world sees and hears about us.

Key Responsibilities

• Own Events & Partnerships:
  • Plan and execute webinars, field events, and strategic activations that drive awareness and pipeline.
  • Build and manage relationships with ecosystem partners (e.g. BPOs, CX consultants, help desk vendors) to co-market and expand reach.
  • Identify and pursue community sponsorships, speaking opportunities, and third-party collaborations that elevate the brand.
• Build Campaigns from Scratch:
  • Design and launch full-funnel marketing campaigns that combine content, events, email, and partnerships.
  • Define clear campaign goals and KPIs, and work with sales to ensure alignment around pipeline objectives.
  • Test and iterate on new channels to identify scalable acquisition and engagement strategies.
• Refine Messaging & Positioning:
  • Collaborate with founders and sales to hone SwiftCX’s voice, value proposition, and competitive positioning.
  • Translate product capabilities into customer-facing narratives that resonate with CX and support leaders.
  • Ensure consistency of messaging across marketing materials, campaigns, website, and external partners.
• Establish Early Processes:
  • Set up lightweight systems for campaign tracking, lead attribution, and funnel visibility.
  • Own reporting on marketing performance and ROI, identifying insights to inform future strategy.
  • Choose and implement foundational marketing tools (email platform, CRM integrations, analytics, etc.).
• Collaborate Across Teams:
  • Partner with sales to refine ICP, align messaging, and create enablement materials that accelerate deals.
  • Work with product to translate roadmap milestones into external campaigns and announcements.
  • Sync with customer success to identify customer stories, feedback, and usage data for case studies and content.

Required Qualifications

• 2–5 years experience in B2B marketing, growth, or partnerships — ideally at an early-stage startup or as part of a scrappy team.
• Experience with customer support or CX tools (e.g., Zendesk, Intercom, Kustomer) is a major plus.
• Proven ability to plan and run events, webinars, or partner campaigns that generate results.
• Strong written communication and storytelling skills with the ability to turn product features into compelling narratives.
• Comfortable with both strategy and execution — able to run with an idea and make it real.
• Curious, self-directed, and eager to learn — not afraid to try new things, ask questions, and iterate quickly.
• Ideally based in or near Austin, TX.

Preferred Qualifications

• A personal network in the CX or customer support ecosystem.

Benefits & Perks

• Opportunity to join a VC-backed startup as the first marketing hire and help shape the company’s future.
• Competitive compensationwith early hire equity.
• High ownership and visibility with a direct impact on brand, growth, and bottom line.
• A supportive, fast-moving team with deep experience in CX and SaaS.
• Flexibility to work remotely, with opportunities for in-person collaboration when it matters most.