Lead Product Marketing Specialist

Honeywell8 months ago
Atlanta, GA, United States
Hybrid
Full-time
Junior Level (1-3 years)

Job Description

Welcome to Honeywell

Welcome to Honeywell, a global leader in technology and innovation. We are currently seeking a driven and experienced Lead Product Marketing Specialist to join our dynamic team. As the Lead Product Marketing Specialist, you will play a crucial role in driving the success of our product lines by developing and executing effective marketing strategies. With a strong focus on understanding customer needs and market trends, you will be responsible for positioning our products as leaders in the industry and driving revenue growth. If you have a passion for marketing, a strategic mindset, and a proven track record of success, we want you to join us at Honeywell.

Your Responsibilities

  • Develop and execute comprehensive marketing strategies for our product lines to drive revenue growth and increase market share.
  • Conduct market research to identify customer needs, industry trends, and competitor offerings to inform product positioning and messaging.
  • Collaborate with cross-functional teams including sales, product development, and finance to develop product launch plans and go-to-market strategies.
  • Create compelling marketing materials and campaigns to effectively communicate product value propositions and drive demand.
  • Utilize data and analytics to track and measure the success of marketing initiatives and make data-driven decisions.
  • Manage product budgets and allocate resources effectively to achieve marketing objectives.
  • Build and maintain relationships with key stakeholders, including customers, industry influencers, and internal teams.
  • Stay up-to-date on industry trends, market dynamics, and customer insights to inform future product development and marketing strategies.
  • Lead and mentor a team of product marketing specialists to achieve team goals and individual development.
  • Represent the company and its products at industry events and conferences, showcasing our technology and innovation.
  • Act as a brand ambassador and ensure consistency in messaging and branding across all marketing materials and channels.
  • Continuously evaluate and improve processes and strategies to drive efficiency and effectiveness in product marketing initiatives.

Equal Opportunity Employer

Honeywell is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Required Skills

Product Marketing
Go-to-Market Strategy
Team Leadership
Marketing Strategy
Budget Management
Brand Management
Market Research
Stakeholder Communication
Data Analytics