Director, Alliance Marketing

Position Overview

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients and is enabled by our culture of individual development, inclusion, innovative excellence, and community support. If you're as passionate about your future as we are, join our team. KPMG is currently seeking a Director, Alliance Marketing to join our Clients and Markets organization.

Key Responsibilities

• Own and execute joint strategic marketing plans for Tax Alliances and Data Alliances that align to and support the alliance business plans and growth ambitions; drive the development and execution of content strategies focused on building differentiated messaging and value propositions, as well as developing sales and marketing tools including videos, social media assets, and case studies for the alliances.
• Apply a strategic perspective and innovative approach when developing tactical execution plans and work effectively with cross-functional teams; create, execute, and optimize demand generation programs including KPMG presence at conferences, webinars, client events, and more.
• Project manage a variety of programs by developing and utilizing project plans; execute plans on time and on cost while delivering high quality programs; leverage firm lead management tools to measure program effectiveness and impact on the sales funnel.
• Use funding productively to achieve marketing strategy goals, utilizing marketing plans, forecasting, and actuals reporting; increase visibility and awareness of alliance solutions through social media, webcasts, podcasts, advertising, and web content.
• Create co-branded marketing assets with alliance partners that support the alliance content strategy and leverage campaign assets, industry collateral, thought leadership, and other collateral to amplify KPMG’s brand.
• Support alliance partner sales kick-offs and relationship-based events; foster strong internal team dynamics by leveraging collective ideas and input; proactively build strategic relationships within alliance partners' marketing organizations to identify high-impact co-marketing opportunities.
• Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment.

Required Qualifications

• Minimum ten years of recent integrated marketing experience within a Fortune 500 technology company, software provider, or professional services firm.
• Master's degree from an accredited college/university is preferred; minimum of a Bachelor's degree from an accredited college/university.
• Strong knowledge of alliance/partner marketing, including integrated campaigns, events, and digital/social marketing.
• Proven strategic leadership with experience in project and budget management; strong understanding of firm and marketing organizational structures; self‑starter with exceptional communication skills.
• Demonstrated ability to collaborate with and influence senior stakeholders, supported by strong networking and relationship‑management capabilities.
• Adept at driving milestone delivery, embracing change, exercising sound judgment, and knowing when to escalate or seek guidance to ensure effective decision‑making; applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future.

Benefits & Perks

• Salary: California Salary Range: $155000 - $311000
• Compensation: Competitive total rewards package including market-based salary, bonus, and comprehensive insurance coverage.
• Benefits: Medical, dental, vision, disability, and life insurance plans, 401(k), paid time off, holiday breaks, and robust personal well-being benefits.