Digital Marketing Manager

Position Details

• Local candidates and U.S. residents only
• Full-time
• Direct reports: None
• Reports to: VP of Digital and Web
• Immediate opening

Key Responsibilities

• Plan, build, and manage paid search campaigns, including research, execution, ongoing optimization and performance analysis
• Drive lead growth while keeping cost efficiency through daily, weekly and monthly optimization tasks
• Create, launch, and track performance reports for campaigns, ads, keywords, landing pages, and other elements that are influenced by search campaigns, translating data into clear insights
• Develop keyword strategies through in-depth keyword research to support both paid and organic search efforts
• Create and analyze real-time dashboards that connect to ad platforms to measure campaign performance and demonstrate ROI
• Conduct SEO, GEO, and local map audits as well as ongoing keyword research to inform on-page, local, technical, and content-driven SEO strategies for clients
• Collaborate with content and development teams to ensure SEO and local SEO best practices are incorporated into content
• Pull and analyze AI Visibility reports to assess brand and content presence across AI searches
• Identify opportunities to improve client visibility in AI-generated search results by making recommendations for content structure, topic authority, and schema
• Work with content and development teams to translate AI visibility findings into actionable SEO/GEO and content strategies
• Create and generate reports and insights from platforms such as Google Ads, Microsoft Ads, Google Analytics, AgencyAnalytics, ArcGIS Business Analyst, Scarborough, SparkToro, and Semrush
• Clearly communicate research findings and performance insights to clients and internal teams, translating complex data into actionable, non-technical recommendations
• Stay current on search engine updates, AI-driven trends, and other emerging best practices to proactively adjust strategy as needed
• Work with internal teams to keep projects on scope, on time and on budget

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, Computer Science or related field
• 3+ years of Google paid search and SEO experience
• Proficient in Google Ads, Google Analytics, Google Tag Manager, with knowledge of how those platforms can be connected
• Comfortable working in spreadsheets and working with Excel/Google Sheet formulas
• Full understanding of KPIs and metrics like CPC, CTR, ROAS, CPA, CPM, CVR, etc.
• Strong understanding of paid search bidding strategies
• Google Ads and Google Analytics certified
• Experience with Semrush is ideal, but not required
• Experience working at an agency or managing multiple accounts, a plus
• Impeccable data analysis skills
• Excellent verbal and written communication skills
• Self-motivated and highly organized team player with great time management
• Good problem-solving skills
• Proficient in Mac computer systems
• Passion for digital marketing, data, and spotting trends

How to Apply:

Interested candidates should submit their resume and cover letter here: https://airtable.com/appN7nz3aWQwd8x2S/pagAZi5FGKnqpO4VG/form