Director of SEO & Digital Growth

Director of SEO & Digital Growth

Location: Englewood Cliffs, NJ (Hybrid Preferred)

Industry: Healthcare Marketing | Behavioral Health | Home Care | Senior Living

About the Opportunity

Our organization is seeking an experienced Director of SEO & Digital Growth to lead the organic search strategy across a rapidly expanding portfolio of healthcare brands. This is a high-impact leadership role responsible for developing, executing, and optimizing enterprise-level SEO strategies that generate measurable growth across multiple service lines.

Our portfolio includes:

• Behavioral Health Treatment Centers
• Substance Use Disorder (SUD) Programs
• Dual Diagnosis Treatment Centers
• Assisted Living Communities
• Home Care Agencies
• ABA Therapy Centers
• Additional Healthcare Service Organizations

This is not a traditional SEO Specialist position. We're looking for a strategic leader who has successfully scaled SEO initiatives, understands highly competitive healthcare markets, can present executive-level reporting, and thrives in a fast-paced, performance-driven environment.

What You'll Do

• Develop and execute enterprise SEO strategies across multiple healthcare brands.
• Build scalable organic growth initiatives designed to increase qualified traffic, lead generation, and patient acquisition.
• Lead keyword research, competitive analysis, content strategy, and technical SEO initiatives.
• Oversee technical SEO improvements including site architecture, Core Web Vitals, crawl optimization, indexing, schema markup, and overall website health.
• Partner with content, development, design, paid media, and executive leadership teams to maximize digital performance.
• Monitor algorithm updates and proactively adjust SEO strategy to maintain competitive positioning.
• Build executive dashboards that clearly communicate KPIs, ROI, traffic growth, conversion metrics, and business impact.
• Analyze large datasets to identify opportunities for continuous optimization.
• Establish reporting processes and present meaningful insights to executive leadership.
• Develop SEO best practices and scalable processes across multiple brands and websites.
• Mentor internal marketing team members while serving as the organization's SEO subject matter expert.

Required Qualifications

• 7+ years of progressive SEO experience with increasing leadership responsibilities.
• Demonstrated success managing large-scale SEO campaigns with measurable business results.
• Previous experience within one or more of the following industries:
• Behavioral Health
• Addiction Treatment
• Mental Health
• Home Health
• Home Care
• Assisted Living
• ABA Therapy
• Healthcare Services
• Strong understanding of technical SEO, on-page optimization, off-page strategy, local SEO, and content optimization.
• Experience building executive dashboards and reporting using tools such as Looker Studio, GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, BrightEdge, Moz, or similar enterprise SEO platforms.
• Advanced analytical skills with the ability to translate complex data into actionable business recommendations.
• Proven ability to lead cross-functional marketing initiatives.
• Excellent communication and presentation skills with executive stakeholders.

Preferred Qualifications

• Multi-location healthcare marketing experience.
• Experience managing SEO for organizations with multiple websites or brands.
• Familiarity with HIPAA-conscious healthcare marketing practices.
• Experience overseeing or mentoring SEO teams or agency partners.
• Strong understanding of conversion optimization (CRO) and digital marketing strategy.
• Experience integrating SEO initiatives alongside paid media and broader digital marketing campaigns.

What We're Looking For

The ideal candidate is a strategic thinker who can confidently discuss enterprise SEO strategy in the boardroom while also understanding the technical details that drive results. You're data-driven, highly analytical, and passionate about using organic search to fuel measurable business growth.

We're looking for someone who can walk in on day one, assess our current digital landscape, identify opportunities, build scalable SEO initiatives, and lead our organization toward long-term organic growth.

Compensation & Benefits

Competitive salary commensurate with experience, comprehensive benefits package, PTO, and the opportunity to make a significant impact within a growing healthcare organization.

Schedule:

• Monday-Friday
• Hybrid work environment (Englewood Cliffs, NJ)
• Remote flexibility for the right candidate with relevant healthcare SEO experience

Pay: $140,000.00 - $180,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Application Question(s):

• Have you personally led SEO strategy for a behavioral health, addiction treatment, home care, assisted living, ABA, or other healthcare organization? If yes, please describe the organization(s), the SEO campaigns you managed, and measurable results (traffic growth, rankings, leads, admissions, ROI, etc.).
• Which SEO tools have you used extensively?
• Have you built executive dashboards to report SEO performance?
• Have you managed SEO for organizations with multiple websites or brands?

Education:

Bachelor's: (Preferred)

Experience:

• SEO experience in behavioral health, home health, ABA: 5 years (Preferred)
• SEO: 7 years (Preferred)
• SEO manager: 3 years (Preferred)

Work Location:

In person