Assistant Director of Social Media

Assistant Director of Social Media

Marketing and Communications, Lincoln Center

Fordham University

Fordham University has an excellent reputation as a dynamic institution located in New York City. Founded in 1841, Fordham enrolls more than 16,000 undergraduate and graduate students in its 9 Colleges and Schools.

• Fordham University offers a comprehensive and competitive benefits package to its employees, which includes medical, dental, vision, life, and disability insurance.
• We offer tuition remission for employees and their dependents.
• A generous employer match towards a 403(b) retirement plan.
• As a tax-exempt organization under section 501(c)(3) of the Internal Revenue Code (IRC), Fordham is considered a qualifying employer for the Public Service Loan Forgiveness (PSLF) program, a federal program designed to forgive student loan debt for employees of certain public and certain nonprofit employers.
• As part of its work-life balance program, the University provides generous PTO including 15 vacation days, 12 sick days, 2 personal days, 6 summer Fridays, and holidays that include paid time off between Christmas and New year.
• University employees have access to the Employee Assistance Program (EAP). EAP provides no-cost, professional, and confidential services, to help employees and family members address a variety of personal, family, life, and work-related issues.

Position Summary

Reporting to the Senior Director, Social Media and Creator Hub, the Assistant Director of Social Media is an integral member of the University Marketing and Communications (UMC) team, serving as a strategic, multi-platform content creator and communicator supporting a high-level, on-trend social strategy to strengthen brand awareness, elevate reputation, and engage diverse audiences across an array of priorities.

The Assistant Director is a member of the Content and Channel Engagement team responsible for developing and executing a comprehensive strategy to maximize the impact of Fordham’s content across various channels. The Assistant Director will play a key role in content creation and community management, ensuring that the University maintains a strong social media presence and helping grow affinity to Fordham with content and engagement that showcases Fordham’s strengths, vibrant student body, and care for the whole person.

Essential Functions

• Strategy & Brand Alignment: Develops and implements social media strategies that elevate University branding, ensures a consistent brand voice, and adheres to industry best practices.
• Content Creation & Scheduling: Creates, curates, and schedules high-quality copy, images, and video assets using a structured content calendar for consistent posting.
• Student Program Management: Directs the “Ramfluencer Program,” managing a diverse network of student creators to source and pitch authentic, high-performing user-generated content (UGC).
• Intern Supervision: Recruits, onboards, and manages seasonal student interns, providing creative mentorship and quality control to maintain strict brand standards.
• Cross-Departmental Collaboration: Partners with campus departments to execute targeted campaigns promoting University events, programs, and achievements.
• Community Engagement: Monitors channels and engage professionally with students, alumni, and faculty to foster a vibrant online community.
• Event Coverage: Attends on- and off-campus events to capture real-time photo and video content.

Essential Functions Note

This list is not intended to be an exhaustive list. The University may assign additional related duties as necessary.

Management Responsibilities

May provide peer-level coordination or subject-matter guidance to colleagues performing similar work and/or student, part-time workers, including helping organize tasks, clarify priorities, or review work for quality or consistency.

Additional Functions

• Analytics & Reporting: Translates social data into actionable insights and strategic ROI reports for senior management to guide future content decisions.
• Crisis Management: Assists leadership and University officials in managing sensitive situations and ensuring accurate, timely communications during crises.
• Campus Consultation & Training: Provides guidance and conduct training sessions for departments and staff on social media tools, trends, and execution best practices.
• Innovation & Trend Tracking: Monitors emerging social media trends and platforms to recommend innovative strategies that enhance the University’s digital presence.

Required Qualifications: Education and Experience

• Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or a related field.
• Minimum of 4 years of experience in social media management.

Required Qualifications: Knowledge and Skills

• Strong understanding of social media platforms, trends, and analytics tools.
• Excellent written and verbal communication skills with a keen eye for detail.
• Proficiency in content creation tools such as Adobe Creative Suite, Canva, or similar.
• Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.
• Strong organizational and project management skills.
• Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.

Preferred Qualifications

• Experience managing social media accounts for a university or large organization.
• Experience with social media advertising and paid campaigns.
• Experience in social media management in higher education.

Minimum Starting Salary:

Minimum Starting Salary: $82,000

Maximum Starting Salary: $90,000

Note: Salary is commensurate with qualifications, experience, and skills.

START DATE:

ASAP

APPLY HERE:

https://careers.fordham.edu/postings/11246

ABOUT FORDHAM

Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its 9 colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.

Fordham University is committed to excellence through diversity and welcomes candidates of all backgrounds.

Fordham is an Equal Opportunity Employer – Veterans/Disabled and other protected categories.