Specialist, Campaign Operations - Digital & CX

Position Overview

Specialist, Campaign Operations - Digital & CX at Chanel is dedicated to creating an inclusive culture that nurtures personal growth while driving collective progress. At Chanel, every individual’s uniqueness enhances diversity and fuels our innovative approach. In this role, you will support the development and execution of email marketing campaigns using Salesforce Marketing Cloud (SFMC) while collaborating with creative, marketing, client intelligence, and technical teams to ensure exceptional client experiences. Location: New York City (Hybrid – 3 days on-site in Manhattan/NYC). Compensation: $58,200 - $90,000 base salary plus bonus potential. Experience Required: Minimum 2 years of hands-on experience in campaign operations and digital email marketing.

Key Responsibilities

• Plan and support the end-to-end production of email campaigns from briefing to deployment.
• Collaborate with internal teams and third-party partners to design, optimize, and maintain modular, responsive templates aligned with Chanel brand standards.
• Develop dynamic campaign experiences using HTML, CSS, AMPscript, and SFMC scripting tools, and execute A/B tests and data-driven optimizations.
• Manage audience segmentation and data operations using SFMC tools, including Data Extensions, SQL queries, and API-driven imports.
• Conduct comprehensive quality assurance (QA) to ensure rendering, device compatibility, segmentation accuracy, and tracking parameters are met.
• Support reporting activities by providing insights on campaign performance and optimization opportunities.
• Collaborate cross-functionally with Digital and CX, Marketing, Client Intelligence, Global teams, and vendors to drive operational excellence.

Required Qualifications

• 2+ years of hands-on experience in campaign development using HTML and AMPscript.
• 4+ years of experience working with Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder).
• Strong understanding of CRM, email marketing, and digital client engagement.
• Proficiency in Google Analytics and advanced Excel functions (VLOOKUP, pivot tables, data manipulation).
• Experience managing campaign operations and coordinating multiple projects across teams.
• Solid practical knowledge of HTML, CSS, AMPscript, and SFMC scripting tools.

Preferred Qualifications

• Experience with Looker, SF Data Cloud, Tableau, Jira, and Smartsheet.
• Proven track record with A/B testing, troubleshooting, and quality assurance.
• Experience training or mentoring teams on SFMC best practices.
• Background in the premium or luxury retail industry.

Benefits & Perks

• Wellbeing resources including dedicated paid time off for wellbeing (2-week August Office Closure) and a Wellbeing fund.
• Family and caregiving benefits such as parental leave, fertility support, MilkStork, and Care.com Membership.
• Generous paid time off policies covering vacation, holiday, sick, and volunteer days.
• Benefits: Robust healthcare offerings including medical, dental, vision, virtual care, Flexible Spending Accounts, Health Savings Account, and Employee Assistance Program.
• 401K and other incentive programs.
• Life insurance, Accidental Death & Dismemberment, Short Term and Long Term Disability, and commuter transit benefits.