Product Marketing Analyst

CrossConnect Talent3 months ago

Kansas City, MO, United States

Hybrid

Full-time

Junior Level (1-3 years)

Job Description

Market Intelligence: Conduct deep research into competitors, pricing trends, and market direction within the energy and infrastructure sectors.
Sales Enablement: Create competitive pricing matrices and technical “battle cards” to assist sales and engineering teams.
Stakeholder Analysis: Identify and document procurement criteria for key purchasers, including engineering firms, utilities, and government entities.
Product-Market Fit: Analyze industry feedback and competitor roadmaps to provide data-backed recommendations for product enhancements.
Content Support: Provide insights for sales collateral, technical documentation, and website content to ensure messaging aligns with market needs.
Strategic Growth: Identify opportunities for SEO focus, trade shows, and professional organizations to increase industry presence.

Education: Bachelor’s degree in Marketing, Business, Engineering, or a related field.
Experience: 2–4 years in market analysis or technical marketing within industrial, energy, or telecom industries.
Technical Literacy: Ability to interpret technical electrical power systems and translate them into value-based market insights.
Analytical Rigor: Proven experience in competitive benchmarking and cross-functional collaboration with engineering and sales.
Communication: Strong written and verbal skills for presenting research-based insights to leadership.

Background in Industrial UPS, hybrid power, or backup power applications.
Familiarity with government procurement or rail and public safety environments.
Experience supporting sales teams with positioning materials rather than direct sales execution.

Product-Market Fit

Analytical Rigor

Strategic Growth

Sales Enablement

Technical Literacy

Content Support

Stakeholder Analysis

Market Intelligence

Communication