Account Manager, Marketing

Cinemark9 months ago
Plano, TX, United States
On-site
Full-time
Junior Level (1-3 years)

Job Description

Position Overview

Join Our Team – As part of our Cinemark Universe, you'll discover fun opportunities with real growth potential and plenty of perks. With 500+ theatres and nearly 6,000 screens, we're truly a global presence of 20,000 movie lovers working together to make unforgettable experiences. The Account Manager, Marketing & Events strategically sells Cinemark USA as a premier event venue to drive ancillary revenue and attendance while executing private events within a designated territory from proposal stage to closing. This position serves as the day-to-day point of contact for external clients across a variety of industry and market segments including Premium Private Screenings, Field Trips, Theatre Church, Meetings, Studio Marketing Events, and more.

DISCLAIMER: This job description is intended only as a general guideline of your duties and responsibilities at Cinemark and is not a legally binding contract. Cinemark reserves the right to amend, change or terminate the job description as deemed appropriate. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Cinemark is an Equal Opportunity Employer.

Key Responsibilities

  • Cultivate relationships with key clients to produce additional business.
  • Conduct market research to identify and acquire new clients.
  • Prospect new business partnerships to expand Cinemark's reach.
  • Serve as a formal resource for standards and best practices as part of the "Private Event Terms & Conditions".
  • Support the development and preparation of marketing campaigns to generate business.
  • Be proactive, solutions-oriented, and think creatively toward continuous improvement to ensure exceptional client experience.
  • Generate ideas that support Marketing & Events strategy to drive short-term and long-term revenue goals.
  • Collaborate with internal teams, including Marketing, Film, IT, Accounting, and Food & Beverage.
  • Respond quickly to client requests in a friendly manner and follow up to ensure client satisfaction.
  • Negotiate and quote events, generate invoices, and collect payments.
  • Manage event budgets, including catering and audio visual costs, and submit invoicing.
  • Oversee and maintain detailed records within the event management system, including contacts, responses, event details, and attendance.
  • Assist clients in menu and space planning; coordinate food, beverage, meeting room set-up, and other requested services to meet client specifications.
  • Consult with internal and external staff regarding all aspects of event presentation including room arrangement, menus, service scheduling, facilities, equipment, parking, and transportation.
  • Effectively communicate event logistics to theatre staff handling on-site operations and execution.

Required Qualifications

  • Education: Bachelor's degree with 3+ years of experience in event management, marketing, sales, business development, or related areas.
  • Client & Team Relations:
  • Creative problem-solver to ensure operational excellence and guest satisfaction.
  • Excellent collaboration skills with the ability to work effectively with individuals and groups at all levels.
  • Highly motivated with an eager attitude and the ability to work independently as well as part of a team to achieve ambitious sales goals.
  • Self-starter, self-motivated, and capable of seeking additional business opportunities while developing long-term client relationships.
  • Strong verbal and written communication skills.
  • Reporting & Analysis:
  • Experience in forecasting and financial planning.
  • General understanding of business operations, objectives, strategies, processes and information flow.
  • Comfortable working with numbers, interpreting metrics, and analyzing spreadsheet data.
  • Committed to the regular maintenance of event management systems to ensure accuracy in revenue reporting and client data.
  • Sales & Marketing:
  • Ability to influence, negotiate, upsell, and cross-sell to maximize revenue potential per event.
  • Proven track record in setting, meeting, and exceeding sales quotas.
  • Experience in marketing with a willingness to learn and eventually lead cross-channel campaigns.
  • Understanding of KPIs and modern marketing techniques for event management.
  • Event & Project Management:
  • Experience planning and executing multiple events simultaneously through all lifecycle stages.
  • Detail-oriented with strong organizational and prioritization skills under pressure.
  • Proven ability to establish priorities, allocate resources, and meet deadlines.
  • Salesforce and Pardot experience.
  • Proficiency in MS Office.
  • Bilingual in English and Spanish is a plus.

Benefits & Perks

  • Employee Discount
  • 401(k) Matching*
  • Growth Opportunities
  • Education Assistance*
  • Health Benefits*
  • Parental Leave*
  • Paid Time Off*
  • Daily Pay*
  • Free Movies*

Required Skills

Team Collaboration
Sales Negotiation
Market Research
CRM Proficiency (Salesforce, Pardot)
Client Relationship Management
Marketing Strategy
Budget Management
Event Planning and Execution
Effective Communication