Senior Specialist, Marketing Sales

Position Overview

Senior Specialist, Marketing Sales | United States

The Senior Specialist, Marketing helps create engagement and retention strategies for both B2B and D2C audiences. Partnering with cross-functional teams, this role supports campaign development and execution – including brief development, segment definition, copywriting, workflow creation, and reporting & analytics – to drive key business outcomes. You will report to the Associate Director, Product Marketing.

Work Location: This is a remote position open to candidates residing in Atlanta, Georgia. Future work models may incorporate a hybrid presence at the hub office in your metro area.

Compensation: Base pay of $69,120 - $90,720 per year plus eligibility for annual performance bonuses.

Key Responsibilities

• Contribute to defining campaign objectives aligned with business goals, based on company metrics and marketing acumen.
• Support the creation of marketing and communication tactics by segmenting audiences, crafting value propositions, developing copy, designing channel communications, and maintaining campaign timelines.
• Manage the development of tactical campaigns that enhance consumer experiences and influence multiple work streams.
• Develop and implement campaign testing and A/B testing strategies to optimize campaign performance over time.
• Analyze campaign results and extract insights to share with cross-functional teams.
• Serve as a subject matter expert in marketing by understanding core products, provider experience, and key performance metrics.
• Ensure compliance with applicable laws and regulations.
• Perform other duties as assigned.

Required Qualifications

• Bachelor's degree or 4+ years of commensurate experience.
• 2+ years of experience engaging consumers and driving digital engagement within marketing.
• 1+ years of experience working closely with cross-functional teams (e.g., brand strategy, creative, marketing strategy, and/or CRM teams).
• 1+ years of experience using data to inform decision making.
• 1+ years of experience managing partners and projects cross-functionally within tight timelines.
• 1+ years of experience with measurement and analytics, including overseeing campaign tests and setup.
• Experience using AI, automation, and fostering innovation.
• Degree in marketing, business, economics, or finance.

Benefits & Perks

• Compensation: Base pay of $69,120 - $90,720 per year with eligibility for performance bonuses.
• Benefits: Medical, dental, and vision coverage; 11 paid holidays; paid sick time and parental leave; 401(k) plan participation; life and disability insurance; and paid wellness time and reimbursements.
• Participation in Oscar’s unlimited vacation program.